DENVER, Jan. 5, 2012 — Design Success University 2012 Interior Design Fee & Salary Survey eBook is available for immediate download. The results are surprisingly positive.
Gail Doby, Co-founder of Design Success University said, "Interior designers continue to show their determination to survive. Projects are smaller and consumers are fickle. If consumers can purchase online and steal a designer's ideas, they will. However, few consumers have the ability to create magical interiors that inspire. Designers need more business savvy to succeed in spite of the triple threat of the economy, consumer attitudes and the Internet."
Approximately 900 interior designers participated in the November 2011 survey. Download a copy of the 2012 Interior Design Fee & Salary Survey eBook. Or go to http://www.InteriorDesignFees.com.
Highlights of the survey:
- 62% said total revenue for 2011 increased or remained the same vs. 2010
- 46.7% said total revenue for 2011 was above $100,000
- 56.4% of firm owners earned less than $45,000
- 87.3% of survey participants are 36+
- 89.7% of survey participants are female
"Knowing how to price your services gives you a competitive edge. By knowing the industry standards, you can validate your pricing structure, which increases your client's trust level and satisfaction thanks to Interior Design Fee & Salary Survey by Design Success University, " said Pamela White, President and CEO, Interior Design Society.
"Design Success University's Interior Design Fee and Salary Survey eBook is the most current and comprehensive industry information available. Anyone interested in how today's designers are running their businesses will want to have a copy to refer to often," said Michael Berens, Director of Research for ASID.
"Anyone who is serious about design should pay attention to Design Success University's Interior Design Fee & Salary Survey. This is the most timely, credible measuring tool for the business of design," said Fred Berns, Business by Design, Inc.
"As a principal interior designer, it is imperative to navigate your business successfully. This becomes especially challenging when the business environment is changing. Understanding emerging client needs and expectations as well as what is working and not working for other design firms is pivotal to making advantageous decisions for your firm. The current industry insights in the 2011 Interior Design Fee & Salary Survey are absolutely invaluable to your strategic decision making in 2012. I strongly recommend this fascinating eBook to all designers, especially those considering key decisions regarding company positioning, billing strategies, and their marketing approach. DSU's 2011 Interior Design Fee & Salary Survey is a 'must read' for all serious interior designers!" said Julia A. Malloy, President, Malloy Management Group, Inc.
"The Interior Design Fee & Salary Survey eBook gives you insight as to how your peers have fared during this strained economy. This type of industry specific orientated information is highly coveted by every business owner. You'll be able to make better decisions during 2012 based on this knowledge you'll receive from this eBook. You won't find this detailed of information anywhere but at Design Success University. My hat goes off to Gail and Erin, they have spent countless hours on this vast undertaking," said Debbie Green, President, Minutes Matter Solutions, Inc.
"I am just thrilled that DSU has surveyed our fellow designers to get the real scoop! How much money are they making? Who is buying? Yes, the cat is out of the bag. Designers are sharing. Read this tell-all survey to see where you fit in with your peers," said Natasha Lima-Younts, DSA, President and Founder of Designer Society of America.
About Design Success University
DSU mentors over 7,000 designers globally to grow their profits and visibility. This virtual continuing education resource for interior designers founded by Gail Doby, ASID and Erin Weir coaches and teaches by teleseminar and webinar.
Doby's experience includes sales and marketing for a Fortune 500 company after graduating with a Finance & Banking degree, commercial floor covering sales management, facilities management and design for a subsidiary of American Airlines, an Interior Design degree and over 20 years running a mid-sized interior design business. Doby shows interior designers how to apply practical, cutting-edge marketing and business strategies and skills to succeed in business.
Weir, Co-founder & Strategic Vision Manager, brings her interior design degree, client service and strong technical skills to DSU's clients.
For more information, please go to:
http://www.DesignSuccessU.com
http://www.Facebook.com/DesignSuccessUniversity
http://www.LinkedIn.com/in/GailDoby
http://www.Twitter.com/GailDoby
http://www.YouTube.com/GailDoby
Contact:
Gail Doby, ASID:
303.355.9449 Office
303.902.9014 Cell
Email
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