Press Release Headlines

AboutOne CEO Joanne Lang Speaks on "Five Trends Moms Can't Afford to Miss" Panel at the 2013 CES Living in Digital Times Mommy Tech Summit

Company will also unveil new partnerships and significant updates to its latest web and mobile app releases at CES

LAS VEGAS and PAOLI, Pa., Jan 8, 2013 /PRNewswire/ – AboutOne (, the only organizing app that saves customers time and offers them real world rewards for getting organized, today announced that founder and CEO Joanne Lang will speak during the Living in Digital Times Mommy Tech Summit ( at the 2013 International CES, the world's largest consumer technology tradeshow that attracts the "who's who" of the technology industry.

The Mommy Tech Summit is a 4-day lifestyle exhibition and conference that takes place at CES, spotlighting the newest technology innovations and trends impacting the $2.1 trillion Mommy market. Lang will speak on the Five Trends Moms Can't Afford to Miss panel on Wednesday, January 9, at 3:00 PM in room N256 of the Las Vegas Convention Center. Lang will also showcase AboutOne's new iPhone and Android apps at the Mobile Apps Showdown on Thursday, January 10, at 12:30pm in room N255.

Created by cloud technology expert Lang, majority women-owned and managed AboutOne will use the Mommy Tech Summit's "Cool Products for Moms" exhibit to unveil significant updates to its calendar and contacts-based family management system, including private/secure sharing, Google calendar entries, and a new Reporting Dashboard that includes a Health Summary Report, a Babysitter Report, and a Home Inventory Report.

The company is also featuring its new partnerships with Swagbucks ( and Working Mother ( AboutOne has gamified its organizing app and now offers real world rewards to its frequent users through Swagbucks. The Working Mother partnership is the first of its kind and is part of AboutOne's focus on Outside-In software development. This program will be used to gather product feedback from Working Mother readers, who will then be alerted when their requested product updates have been implemented.

AboutOne follows Outside-In software principles to ensure that the app meets customer needs and expectations. According to Lang, "With Outside-In, we can be confident that our hard work has paid off by positively affecting the people who use AboutOne." In addition to Lang, the company's booth at CES will be staffed by the actual AboutOne developers who will have the opportunity to observe and chat with customers as they are using AboutOne's latest web, mobile, and Windows 8 releases. Booth visitors who participate in the feedback process will be entered to win a Microsoft Surface tablet.

"I created AboutOne based on my own experiences as the mother of four boys," said Lang. "While I use LinkedIn for business and Facebook to manage my social life, they own my data. Before AboutOne, I had no private, secure option to help me organize and manage my family and home life. Because I'm absolutely committed to providing a technology that makes life easier for moms, I'm delighted to be able to speak on the Five Trends Moms Can't Afford to Miss panel about how companies can develop products that truly meet the needs of moms."

Meet Joanne Lang and learn more about AboutOne at the CES Cool Products for Moms exhibit area – booth #70903 in the Venetian Ballroom.

Editors: Press materials, including screenshots and logos, are available at: Overview of AboutOne available at:


AboutOne ( is the fast, easy way to organize your busy life. Designed to make getting organized virtually effortless for the user, AboutOne:

  • saves time by building on customers' existing calendar/contact tools to make household information useful with reporting, alerts and private sharing.
  • rewards customers with gift cards and products for achieving their organization goals.
  • gives customers peace of mind with third party privacy audits and bank-level security.

Katrine Kubis