LOS ANGELES, June 19, 2013 /PRNewswire/ — Kinney Drugs, a leading community pharmacy and healthcare services company in New York and Vermont, is targeting the highly influential tween/teen consumer with the launch of natural tween/teen skin care brand, Bellaboo.
Bellaboo is an Australian created and developed all natural skin care line now made in the USA. As a pioneer in the tween/teen skin care space, Bellaboo has a strong, loyal and growing tween/teen consumer influencer position with this powerful consumer group, which is 15 million strong and with a skin care spend alone of $12b.
Kinney has rolled the complete Bellaboo range out to 87 stores on planogram in its skin care section.
Bellaboo Creator and President, Snezna Kerekovic said of the Kinney Drug news: "I am thrilled that Bellaboo is on shelves at one of the premier retailers in Upstate New York. Kinney dominates in this region and our presence in its stores means that tweens/teens in that region now have ease of access to our all- natural skin care. "
Kinney Drugs has built its beauty business with a mix of multi-national beauty brands as well as niche brands, like Bellaboo. This gives customers a one-stop beauty-shopping destination for a great mix of beauty brands and products.
Bellaboo's launch kicks off with a Back To School Promotion of 25% off on any Bellaboo product.
Kinney Drugs joins ULTA Beauty, Giant Eagle, drugstore.com, soap.com, as the current US retail destinations for Bellaboo Natural Skin Care.
About Kinney Drugs
Kinney Drugs is a leading community pharmacy and retail business. Founded in 1903 by Burt Orrin Kinney, the company has gradually grown into a network of 98 stores in central and northern New York and Vermont. Kinney Drugs operates its own distribution warehouse to service its retail locations. Many are freestanding units offering drive-through pharmacy services, free prescription delivery, KinneyCare Discount Prescription Plan and ReadyScripts, an automatic refill service. Kinney Drugs is an employee-owned company headquartered in upstate New York. For more information, visit www.kinneydrugs.com.
Media Contact: Snezna Kerekovic. Email 714 809 7241