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Amazon Best-Selling Author Featured on InspireMeToday.Com

EDEN PRAIRE, Minn., June 11, 2013 /PRNewswire/ — On June 9th best-selling author Ken Thurber's inspirational message and five-point plan was featured on the InspireMeToday.Com home page. Inspire Me Today features the inspiration of a new luminary every day. In the past this has included such luminaries as Sir Richard Branson, Guy Laliberte, Seth Godin, Neale Donald Walsch, and Marci Shimoff. Gail Lynne Goodwin, the founder of Inspire Me Today, got the inspiration for the site after touring the Persian Gulf. The spark was a chance meeting with a soldier named Jesse who said that he listened to his iPod to combat the isolation he felt while living in a ditch by himself on a lonely outpost in Iraq. He also mentioned that he was always looking for good inspiration. That led her to start Inspire Me in 2008. Her goal: provide great inspiration from a different luminary every day.

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In an effort to give to a special cause each year and as a thank you to Jesse, gave free Premier Memberships to all the troops- all 2.5 million of them- so that great inspiration would always be available. Soon after the daily content on the site was made free to everyone.

Inspire Me Today recognized and featured Ken Thurber after the publication of his first Amazon best seller Big Wave Surfing in 2011. He later went on to write another Amazon Best-Selling Book called Do NOT Invent Buggy Whips.These two books have positioned him as a leading expert on America's new economy, the innovation economy. His look at disruption and the economic, political, social and technical changes such disruptions create have led his books to win numerous awards in the last two years (more than 30 by Do NOT Invent in the last year alone). In recognition of these achievements Inspire Me Today has once again placed Dr Thurber on its home page as an inspiration to its vast audience. To see and read about Dr Thurber's inspirational message and five-point plan please go to:

Ken's profile can be found: (

Do NOT Invent  –  Disruption & Reinvention  is the Key
According to the author, Ken Thurber, his most recent book –Do NOT Invent-  had its genesis in unresolved questions and comments from his first book – Big Wave Surfing – Extreme Technology Development, Management, Marketing and Investing.

Thurber says, "I found that my first book raised many questions, such as – how do people innovate and how do you define innovation." According to Thurber, "I think part of the appeal of Do NOT Invent is American's urge to reinvent their companies, their products, themselves.  People realized in this last downturn that survival equals continual reinvention.

That's why many of the case studies in the book concern companies and people from Starbucks to Apple to Jobs and Picasso. People and companies  who continually reinvented themselves. It's a process. And you have to understand the process of What If? Who Cares? and finally How Big is My Market?"

This book is a must read. It's for entrepreneurs, businesspeople and individuals who want to understand not only product reinvention, but why it's important to keep reinventing yourself as well. As the author says, "If you can disrupt the status quo you have the opportunity to create wealth and prosperity for you and your associates. If you do not disrupt the product status quo,  rest assured someone else will."

Signed Copies of Big Wave Surfing and Do Not Invent Buggy Whips  Available at Redbery Books
Ken Thurber the author of best sellers – Big Wave Surfing and Do NOT Invent Buggy Whips –  and Redbery Books, have announced the ability to order signed copies of Dr. Thurber's books. Books can be picked up in-store or ordered online.

According to the author, "Redbery, a leading independent book store, has been an important partner from the start. When I wrote my first general interest non-fiction book, Big Wave Surfing, they were one of the first independent book stores to pick up the book."

While talking about that first book Thurber says, "I wrote Big Wave Surfing as an analogy to show how disruption causes big waves to form along the business landscape and that these disruptions will have far-reaching economic, political and social effects."

About the Author:
Kenneth J. Thurber, Ph.D. is a renowned computer architect and has developed technology and systems worth billions of dollars. He developed the concept of "technology big wave surfing" to empower readers to understand and harness the opportunity of an ever-changing technological marketplace.

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