Press Release Headlines

The New American Dark Chocolate Fudge

ALBUQUERQUE, N.M., June 30, 2009 — Baseball, hot dogs, apple pie. And when you're going All-American, don't forget the fudge.

An Albuquerque-based company is putting a delicious new spin on this American tradition. The twist? A richer, creamier and less sweet chocolate fudge made with dark chocolate and infused with exotic flavors. The concept keeps the down-to-earth joy of chocolate fudge but adds a foodie approach with flavors such as Italian espresso, Caribbean dark rum, Mexican cinnamon, Californian oranges, Japanese matcha, and even Mediterranean rose water. The all-natural fudge is handmade in artisanal small-batch fashion and then hand-dipped in dark chocolate to form fudge truffles.

"With Cocopotamus fudge, we try to express the new America through the flavors of the world," explains NYDC Chocolate co-founder Ally Sinclair. Sinclair and her husband Maxwell create the Cocopotamus line of dark chocolate fudge that is smoother, creamier and less sweet than what you might remember fudge to be. "We are lucky to be able to use some of the highest quality dark chocolate, which wasn't available to our grandmothers," she explains. "But we like to keep it unpretentious and fun, something you can enjoy as everyday chocolate."

No newcomers to the dessert field, the Sinclairs co-founded the Singapore-based NYDC chain of dessert cafes in 1995, to bring American traditions like fudge brownies, New York cheesecake and apple crumble to the world. Their latest venture, NYDC Chocolate, has brought them to Albuquerque, NM, where they are bringing world flavors to American chocolate fudge. They believe the amazing diversity in this country should be represented. "Chocolate is something most of us love," says Maxwell Sinclair. "We think it is the perfect medium for sharing our cultures."

The Cocopotamus line of dark chocolate fudge truffles was launched just in time for the Fourth of July. It contains 18 flavors of dark chocolate fudge truffles, ranging from the traditional – think creamy coconut or pure peppermint – to the more exotic. NYDC Chocolate sells Cocopotamus fudge online for chocolate gifts, party chocolate, and as favors for weddings and corporate events. The company is also beginning to sell their unique fudge in retail stores.

Culinary legend has it that fudge was invented in America. On Valentine's Day, 1886, a confectioner and chocolate maker in Baltimore, Maryland is said to have "fudged" a batch of French caramels. The delicious result? The very first batch of "fudge" ever.

Contact: Ally Sinclair, Email, http://www.cocopotamus.com, 505-301-1633

# # #