Press Release Headlines

America's Vacation Center Adds Travel Industry Veteran Steve Hirshan as Director of Sales

Host travel agency's former Independent Affiliate to work in new Florida office

SAN DIEGO, Oct. 3, 2007 — America's Vacation Center (AVC), one of the leading host travel agencies in North America and beyond, today announced that Steve Hirshan, formerly an AVC Independent Affiliate, will be joining AVC's professional support team as a full-time employee. Working from AVC's new Florida office, Steve will assist Independent Affiliates with training through America's Vacation Center University(TM), JoinAVC(TM), the My AVC Mentor(TM) program, AVC Regional Chapters(TM), and Sales Support, which includes AVC's exclusive Live Leads(TM) program.

Hirshan, a veteran of the travel industry for more than 20 years, is a tremendous addition to the AVC (http://www.JoinAVC.com) team. His experience encompasses extensive leadership positions for travel agencies and cruise lines including seven years as the Vice President of Sales and Marketing for MSC Cruises. As an AVC Independent Affiliate for the past two years, Hirshan has helped AVC expand its role as a pacesetter in the industry by guiding both the My AVC Mentor program and the AVC Regional Chapter program to great success.

"Steve's unique expertise in the travel industry from both a travel specialist and vendor perspective will aid AVC in its continued mission to connect discerning travelers with the most experienced travel advisors in the world," said Van Anderson, Co-President of AVC. "We are elated to have Steve join AVC's management team and we look forward to continuing our already solid partnership between AVC's support staff and our network of Independent Affiliates."

Prior to Hirshan's position at MSC Cruises, he was the Director of Cruise Marketing for Liberty Travel, and the Vice President of Sales for both Regency Cruises and Bermuda Star Lines.

"I'm eager to begin this new role as part of the AVC full-time support staff," said Hirshan. "This is an extraordinary time to be a part of the AVC story and I look forward to working with both AVC Support and Independent Affiliates to further position the company as a host travel agency leader."

Professional travel agents interested in affiliating with America's Vacation Center should call 800-521-2597 or visit http://www.JoinAVC.com.

About America's Vacation Center (AVC):

America's Vacation Center(R) (http://www.JoinAVC.com) is one of the leading travel agencies in North America and beyond. As an American Express Travel Representative, America's Vacation Center (AVC) is deeply committed to integrity, quality service, and success in every aspect of professionally planning vacations and cruises. AVC is a leading seller of cruises and vacation packages from suppliers such as American Express Vacations, Brendan Worldwide Cruises, Carnival Cruise Lines, Celebrity Cruises, Crystal Cruises, Holland America Line, Norwegian Cruise Line, Oceania Cruises, Princess Cruises, Royal Caribbean International, and more. With hundreds of independently owned and operated affiliates in its network, AVC provides exclusive discounts, amenities, and first-class customer service to travelers worldwide.

Contact:

Ashley Wolf
PR Manager
America's Vacation Center
760-305-5060 x267
Email

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