Press Release Headlines

America's Vacation Center Named Agency of the Year by Carnival Cruise Lines

Company Makes History Again with Three Travel Agency of the Year Awards in 2007

SAN DIEGO, Feb. 28, 2008 — America's Vacation Center (AVC), one of the leading travel agencies in North America and beyond, today announced that Carnival Cruise Lines has named them "Agency of the Year" for 2007. This award marks the third honor AVC has received of this caliber in 2007, following two other "Travel Agency of the Year" awards from Royal Caribbean International and Norwegian Cruise Line – an accomplishment no other travel agency has received in the history of the travel industry.

"It is with pride that we recognize America's Vacation Center as a shining example to which travel agencies can aspire," said Maurice Zarmati, Vice President of Sales of Carnival Cruise Lines. "America's Vacation Center's level of professionalism and the keen sense of cooperation they exhibit in all areas of the company made them an obvious choice. The Anderson family and their fine organization richly deserve this recognition."

Carnival Cruise Lines, the world's largest and most popular cruise line, has been a pioneer of the cruising industry for over 35 years. The Carnival "Fun Ship" experience has changed the way travelers view cruising and has helped catapult cruising into the forefront of vacation travel. As long-term supporters of the travel agent community, Carnival Cruise Lines has recognized and encouraged the travel agent profession since the company's inception.

Carnival Cruise Lines chose AVC (http://www.AmericasVacationCenter.com) as "Agency of the Year" award winner for 2007 because of the company's consistent, enthusiastic support for the cruise industry in general, and Carnival in particular; its outstanding creativity and marketing acumen; and its unparalleled sales ability.

"We are incredibly honored and humbled to be named Carnival Cruise Lines' 'Agency of the Year' for 2007, and we are elated that our preferred suppliers like Carnival are thrilled with our unique, shared-success host agency model," said Van Anderson, Co-President of AVC. "We want to thank our vendor partners, Independent Affiliates, support staff, and customers for their support and dedication – without them, none of this would be possible."

This award marks another milestone for AVC, which also received the "Partner of the Year: Revenue Increase Year over Year" award from Royal Caribbean International in 2007; "Home-Based Travel Agency of the Year" award from Norwegian Cruise Line in 2007; "Travel Agents of the Year" award from Travel Trade magazine in 2007; "Best Agency Success Story" Trendsetter Award from TravelAge West magazine in 2007; Inclusion in Travel Weekly magazine's "Club 33: The 33 Most Influential People in Travel" list in 2007; and "Travel Agency of the Year" from Royal Caribbean International, Oceania Cruises, and Norwegian Cruise Line in 2006.

Travelers interested in booking their next trip with America's Vacation Center, an American Express Travel Representative, should call 800-753-1463 or visit http://www.AmericasVacationCenter.com. Professional travel agents interested in taking their business to the next level by affiliating with America's Vacation Center should call 800-521-2597 or visit http://www.JoinAVC.com

About America's Vacation Center (AVC):

America's Vacation Center(R) (http://www.AmericasVacationCenter.com) is one of the leading travel agencies in North America and beyond. As an American Express Travel Representative, America's Vacation Center (AVC) is deeply committed to integrity, quality service, and success in every aspect of professionally planning vacations and cruises. AVC is a leading seller of cruises and vacation packages from suppliers such as American Express Vacations, Brendan Worldwide Vacations, Carnival Cruise Lines, Celebrity Cruises, Crystal Cruises, Holland America Line, Insight Vacations, Norwegian Cruise Line, Oceania Cruises, Princess Cruises, Royal Caribbean International, Trafalgar Tours, Uniworld Grand River Cruises, and more. With hundreds of independently owned and operated affiliates in its network, AVC provides travelers worldwide with exclusive discounts, amenities, and first-class customer service.

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Contact:

Ashley Wolf
PR Manager
America's Vacation Center
760-305-5060 x267
Email

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