Press Release Headlines

America's Vacation Center Named Home-Based Travel Agency of the Year by Norwegian Cruise Line

SAN DIEGO, Jan. 23, 2008 — America's Vacation Center (AVC), one of the leading travel agencies in North America and beyond, today announced that Norwegian Cruise Line (NCL) has named them its "Home-Based Travel Agency of the Year" for 2007.

AVC (http://www.AmericasVacationCenter.com) is one of the top-producing travel agencies in the American Express Travel Representative Network and is supported by an elite network of home-based independently owned and operated affiliates. AVC was inducted into the exclusive NCL President's Club Elite in 2005 and was the recipient of NCL's "President's Club Elite Travel Agency of the Year Award" in 2006.

NCL chose AVC as its "Home-Based Travel Agency of the Year" award winner because of the company's unparalleled achievements in regards to its explosive sales growth, high group mix and strong materialization, continued dedication to superior customer service, innovative patent-pending technology, and high-quality network of professional Independent Affiliates. In addition, the company recognized AVC for being a champion of the NCL brand and being a "white fish."

"America's Vacation Center continues to raise the bar for the travel industry, and we are proud to name them our 'Home-Based Travel Agency of the Year,'" said Andy Stuart, NCL's executive vice president of marketing, sales and passenger services. "In addition to their stellar growth, AVC's professional Independent Affiliates have excelled at matching our innovative cruises with travelers, and as a result turning them into satisfied guests."

"For the second year in a row, we are honored to receive one of NCL's prestigious travel partner awards," said Brad Anderson, co-president of AVC. "The support from NCL, our additional suppliers, Independent Affiliates, and customers has allowed us to solidify our positive reputation throughout the industry and truly enforces our position as a leader in the market."

This award marks another milestone for the company, which also received the "Partner of the Year: Revenue Increase Year over Year" award from Royal Caribbean International in 2007; "Travel Agents of the Year" award from Travel Trade magazine in 2007; "Best Agency Success Story" Trendsetter Award from TravelAge West magazine in 2007; inclusion in Travel Weekly magazine's "Club 33: The 33 Most Influential People in Travel" list in 2007; and "Travel Agency of the Year" from Royal Caribbean International and Oceania Cruises in 2006.

Travelers interested in booking their next trip with America's Vacation Center, an American Express Travel Representative, should call 800-753-1463 or visit http://www.AmericasVacationCenter.com. Professional travel agents interested in taking their business to the next level by affiliating with America's Vacation Center should call 800-521-2597 or visit http://www.JoinAVC.com.

About America's Vacation Center (AVC):

America's Vacation Center(R) (http://www.AmericasVacationCenter.com) is one of the leading travel agencies in North America and beyond. As an American Express Travel Representative, America's Vacation Center (AVC) is deeply committed to integrity, quality service, and success in every aspect of professionally planning vacations and cruises. AVC is a leading seller of cruises and vacation packages from suppliers such as American Express Vacations, Brendan Worldwide Vacations, Carnival Cruise Lines, Celebrity Cruises, Crystal Cruises, Holland America Line, Norwegian Cruise Line, Oceania Cruises, Princess Cruises, Royal Caribbean International, and more. With hundreds of independently owned and operated affiliates in its network, AVC provides exclusive discounts, amenities, and first-class customer service to travelers worldwide.

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Contact:

Ashley Wolf
PR Manager
America's Vacation Center
760-305-5060 x267
Email

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