Press Release Headlines

An Activity for Every Season of the Year

REDDING, Calif., Oct. 30, 2014 /PRNewswire/ — Redding and Shasta Cascade are synonymous with adventure. All year long and everywhere you look, outdoor activities are abound in this magnificent northern California region. Even NPR's Journeys of Discovery has dubbed Redding as an "outdoor paradise."  The Redding Convention and Visitor's Bureau completely agrees and has adopted "Any Adventure, Any Day" as their key brand message.

Photo – http://photos.prnewswire.com/prnh/20141029/155321

Photo – http://photos.prnewswire.com/prnh/20141029/155322

"When we looked at the key reasons locals love to live here, and why visitors are drawn to our region, we couldn't deny that our life blood is outdoor adventure," said Krista Buckel, Marketing Director for the Bureau. "The variety of attractions is abundant, and outdoor adventure can literally be found here any day of the year."

Buckel is referring to attractions from incredible granite spires and breathtaking waterfalls, to lakes for kayaking and swimming, mountains for climbing and skiing, trails for hiking and biking, and rivers for rafting and fishing. All of these attractions and more entice visitors from around the world to this destination.

Situated at the northern end of the Sacramento River Valley, Redding is the hub city in Shasta Cascade and is located just two hours north of Sacramento and three hours northeast of San Francisco. Hundreds of miles of hiking, biking, equestrian, and off-road vehicle trails within a 15-mile radius of downtown Redding make adventure easily accessible. The Sacramento River Trail, which crosses the world-famous Sundial Bridge in the heart of Redding, and the Sacramento River Rail Trail, a railroad transformed into a picturesque trail that extends north to the Shasta Dam, have inspired observers like the San Francisco Chronicle to deem Redding "the Gem of the U.S. Trail System." Redding also offers numerous options for outdoor adventure all year long, along with great wine, food, sporting, and cultural events, dining, lodging, and entertainment.

Surrounded by millions of acres of public land, including Whiskeytown National Recreation Area, Lassen Volcanic National Park, McArthur Burney Falls Memorial State Park, spectacular Mt. Shasta, and the pristine Trinity Alps, Redding is the perfect place for adventurers to set up base camp to explore this hotbed of adventure travel. Redding is also home to the magnificent Sundial Bridge, the newly restored Cascade Theatre, Turtle Bay Exploration Park, and the Sacramento River National Recreation Trail.

To view a list of the must see attractions in Redding and Shasta Cascade, visit: http://visitredding.com/travelprofessionals&media/media/pressreleases.

Media Contacts:

Susan Hartzler
Mental Marketing
818-585-8641                                                                         

Email
www.mentalmarketing.com

Krista Buckel
Visit Redding
530-225-4103
Email
www.visitredding.com

Lisa May
Shasta Cascade Wonderland Association
530-365-7504
Email
www.shastacascade.com