WESTWOOD, N.J., Oct. 2, 2013 /PRNewswire/ — Apple's record-breaking launch of its new iPhones has as much to do with the sales options they offered as well as the technology. Any company can increase their sales by using an options sales strategy, says sales motivational keynote speaker Ron Karr, www.RonKarr.com.
"Why is the Apple 5S the fastest selling iPhone ever? You might think it is their strong brand, their loyal followers or their great design," said Karr, who consults with companies on sales culture and sales strategy. "But the truth is that they also used a proven sales tactic that any company can use to boost sales."
Apple has enjoyed its biggest opening sales weekend ever for an iPhone. According to industry publications, Apple claims it sold a combined total 9 million total units, with the iPhone 5S outselling the iPhone 5C by a ratio of 3-1.
Why are Apple's sales the best ever for this release and why are people choosing the more expensive model? It's because Apple uses the rule of options selling.
"If Apple just released one new model of the iPhone, like it has done in the past, it would have forced people into a 'yes' or 'no' decision. Buy the new iPhone or don't buy it. By offering two models, they have created a new psychological mindset by removing the decision of whether or not to buy and replaced it with the decision of which model best serves you," he said.
"By offering both a higher-end model and a lower-end model, most people will gravitate to the higher end model because they don't want to lose features and functionality. They want it all. Sellers often do this to lead people in a certain direction," he said.
"Whether Apple intentionally used the options strategy to sell more units and get customers to buy more of the higher end model is not known. What is known is the strategy they used is working and producing incredible results," said Karr who provides strategic sales consulting for high growth companies.
"Try using options the next time you make an offer. You will like it. Give your customers the power to make their own decisions. It will pay off handsomely for you too," he said.
To learn how to create the right options for your company read Lead, Sell or Get Out of the Way or call Ron Karr at 201-666-7599 and have him help you create them.
To learn how to hire him to present a keynote speech at your next sales conference, go to http://www.RonKarr.com/keynotes-seminars/#keynotes
To get his free ezine filled with insights to help companies sell more in less time and developing a high-performance sales culture, go tohttp://www.RonKarr.com
About Ron Karr
Ron Karr is acclaimed as a leading sales and leadership expert. He is President and CEO of Karr Associates, Inc. Ron Karr has also been elected as the 2013-2014 President of the National Speakers Association.
Ron is a professional speaker and in-demand business consultant.
A world-renowned, high-content speaker and results-oriented consultant, Ron communicates his profound ideas with energy, inspiration and humor. He draws audiences worldwide into his message, inspires them with his strategies and moves them to real action.
Ron offers his audiences and consulting clients the real world business success and knowledge he gained during a highly successful career in sales and management.
He also brings to the platform more than 20 years of success speaking to hundreds of organizations throughout the world. His key areas of expertise include sales, negotiations, customer service and productivity. He has conducted seminars and keynote addresses before organizations of all sizes on three continents. His client list includes Hewlett Packard, Morgan Stanley Dean Witter, Met Life, Sprint, Marriott Hotels, UPS, Hertz, Agfa and Cognis Chemical, among others.
Karr Associates, Inc.
Karr Associates, Inc. specializes in helping companies design and implement positioning and sales strategies that accelerate both sales growth and overall profitability. Karr Associates helps organizations and professionals build high performance sales cultures through the concept of "Lead, Sell, or Get Out of the Way," which empowers each team member to take a leadership role in producing results for clients.