Press Release Headlines

NEW from Apricorn: EZ Writer II Enables You to Burn High-Capacity DVDs on the Fly

Ultra-Portable Dual Layer DVD Burner with Convenient Integrated USB Cable Is the Ideal Notebook Accessory

POWAY, Calif., Aug. 25, 2010 — Apricorn (http://www.apricorn.com), the leader in personal storage, today released EZ Writer II, an ultra-portable Dual Layer DVD burner with integrated USB cable offering a portable, all-inclusive solution for burning and playing DVDs and CDs that is ideal for notebooks and netbooks. Weighing just 11.7 oz, with a black gloss finish and sleek, slim-line design, EZ Writer II makes the perfect traveling companion. It's affordable too, with pricing for Back-to-School starting at just $54 (after a $25 mail-in rebate).

"With the growing popularity of sub-miniature notebooks which ship without integrated optical drives, combined with the increased functionality of slim-line DVDs, demand for portable DVD drives is growing," said Mike McCandless, Apricorn's VP of Sales and Marketing. "With EZ Writer II's state-of-the-art design, low power circuit and a convenient integrated cable, it is really just a better mousetrap."

The latest in Apricorn's EZ Writer series, the EZ Writer II adds an additional flavor to the company's product line:

1.     EZ Writer LS, optical drive with LightScribe(R) Direct Disc Labeling

2.     EZ Writer II, ultra-portable DVD burner with built-in USB cable

Truly portable, the EZ Writer II's bus powered design and handy integrated USB cable eliminates the need for an AC adapter and bulky cords. The built-in USB cable fits securely in a concealed groove when not in use, making it easy to transport in your notebook bag.

The EZ Writer's Dual Layer recording engine enables the user to record up to 8.5GB of data per DVD (that's more than 12 CDs worth), virtually doubling data storage capacity on a DVD recordable disc from the single layer recording capacity of 4.7 GBs. This increase in capacity makes EZ Writer the perfect tool for burning high-quality video, audio and photos to disc; a must as low-price cameras make shooting high-quality home and vacation videos easy. The EZ Writer is also great for filmmakers and photographers in the field as they transfer their media files to disc, its low-powered design requiring the power from a single USB port only.

The EZ Writer II comes complete with a 1 year warranty, two leading CD/DVD software programs for burning and playing DVDs, and a USB Y-cable for additional power if needed.

Availability and Pricing

Apricorn's EZ Writer II is currently available for purchase at resellers throughout the US, Canada and online at http://www.apricorn.com

For more information on Apricorn's EZ Writer series go to http://www.apricorn.com/ezwriter

MSRP

EZ Writer II (EZ-WTR2-DVD) – $79
EZ Writer LS (EZ-WTR-DVD-DL4-LS) – $79

Link to EZ Writer II high-resolution images

Photo: http://www.apricorn.com/photos/ezwriter2.jpg

Warranty

1 year

About Apricorn

Apricorn, a leader in personal storage, offers a broad family of innovative, high-quality storage, backup & upgrade products for notebook & desktop applications. Apricorn was founded in 1983 and has developed numerous award-winning products under the Apricorn brand and has been an OEM supplier to a number of leading computer manufacturers. Apricorn is headquartered in Poway, California, and distributes products throughout North America and Canada.

For additional information, please visit http://www.apricorn.com.

Company Contact:

Apricorn
Michelle Fischer
(858) 513-4480
Email

Media Contact:

ProLine Communications
Bruce Freeman
(973) 716-9457
Email

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