Press Release Headlines

NEW from Apricorn – Largest DVR Expander on the Market Gets Fresh New Look

With Twice the Capacity of Other DVR Expansion Systems, Apricorn's DVR Expander Makes More Space for HDTV and 3D

POWAY, Calif., Aug. 4, 2010 — Apricorn (http://www.apricorn.com/dvr-expander), the leader in personal storage, today announced a new look for its popular DVR Expander, the largest-capacity DVR external hard drive on the market. Debuting with a new ultra-quiet fanless design and solid aluminum enclosure, Apricorn's new take on the DVR Expander combines subtle design and the latest in passive cooling with a massive 2TB drive. Pricing starts at just $99 for 500GB model and $249 for the 2TB model, making the DVR Expander a cost-effective solution for those running out of space on their DVR.

"DVRs have become a staple in American households, giving viewers the ability to watch what they want when they want. As TV providers race to create an increasingly immersive viewing experience for their customers, including HDTV and the introduction of 3D programming, DVR recording space will only become more of a premium," said Mike McCandless, Apricorn's VP of Sales and Marketing. "Apricorn's DVR Expander gives our customers enough space and the flexibility to record hundreds of hours of their favorite HD and 3D programs and watch them at their convenience."

Perfect for recording and watching High Definition programs

Ideal for recording and viewing the latest high definition channels, Apricorn's DVR Expander 2TB can add up to 1053 hours of standard programming or 234 hours of high-definition programming to your DVR. The DVR Expander is also able to deliver the same smooth high definition viewing experience with game consoles, Blu-ray Disc and media players, making it the perfect companion for your media system.*

Compatible with a wide variety of DVRs

Offering both USB and eSATA connections, Apricorn's DVR Expander has been tested and verified to operate with Dish Network(R) and DirecTV(R) DVRs, as well as major cable providers using Scientific Atlanta 8300 and 8240 series DVRs. The DVR Expander's compact design can be used in an upright or horizontal configuration, enabling it to easily fit inside your entertainment center.

The DVR Expander is available in standard capacities of up to 1TB, accepted by Dish Network and Scientific Atlanta cable DVR systems. In addition, Apricorn DVR Expander is also available in 1.5 and 2TB capacities for DirecTV customers, the largest capacities currently available in the industry.

Setup takes just minutes

Perfect for recording your favorite shows while on vacation, the DVR Expander makes sure that you needn't worry about running out of recording space. Simply power down your DVR, connect the Expander to your DVR eSATA or USB port, restart your system and follow the onscreen prompts to instantly increase your DVR recording time.

Use Multiple DVR Expanders to Record, Archive and Organize Your Shows

With DirecTV and Dish Network systems, keeping your recordings organized is a snap with Apricorn's DVR Expander. Have one DVR Expander for all of your sporting events, one for your favorite movies and shows and one for cartoons for the kids. Now you never have to fight over recording space.

Availability and Pricing

Apricorn's DVR Expander is available from online retailers and Apricorn's website at http://www.apricorn.com/dvr-expander

MSRP

500GB – $99
1TB – $129
1.5TB – $169
2TB – $249

About Apricorn

Apricorn, a leader in personal storage, offers a broad family of innovative, high-quality storage, backup and upgrade products for notebook and desktop applications. Apricorn was founded in 1983 and has developed numerous award-winning products under the Apricorn brand and has been an OEM supplier to a number of leading computer manufacturers. Apricorn is headquartered in Poway, California, and distributes products throughout North America and Canada. For additional information, please visit http://www.apricorn.com.

Company Contact:

Apricorn
Michelle Fischer
(858) 513-4480
Email

Media Contact:

ProLine Communications
Bruce Freeman
(973) 716-9457
Email

Apricorn and the Apricorn logo are registered trademarks. Other products and trade names mentioned herein are the trademarks of their respective owners. 2 terabytes (TB) = 2 trillion bytes = 2000 gigabytes. Accessible capacity will be less and actual capacity depends on the operating environment and formatting.

*When used with a DVR, Apricorn's DVR Expander increases the capacity of the attached DVR only. It cannot be used as an expander with multiple DVRs or be used as storage for other devices. To use with another media device, the DVR Expander must be re-formatted.

Links to DVR Expander high-resolution images

Photo: http://www.apricorn.com/photos/DVR_Expander_front.jpg
Photo: http://www.apricorn.com/photos/DVR_Expander_top.jpg
Photo: http://www.apricorn.com/photos/DVR_Expander_back.jpg
Photo: http://www.apricorn.com/photos/DVR_Expander_TV_desk.jpg
Logo: http://www.apricorn.com/photos/Apricorn_logo.jpg

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