COPLEY, Ohio, Dec. 10, 2012 /PRNewswire/ — Danna Norek created Aura Sensory Natural Body, Skin and Hair Care (AuraSensory.com) to offer natural personal care alternatives to conventional products. The website offers eco-friendly acne and body soaps, lotions, deodorants, lip balms and hair care products that nourish the body with natural ingredients rather than bombard it with chemicals and synthetics.
Extensively tested for effectiveness before release to market, Aura Sensory products are made on order to ensure maximum freshness. Instead of chemical preservatives, the company uses natural preservatives such as vitamin E and C as well as naturally antibacterial essential oils. "Also, many of my products include organic coconut oil, organic argan oil and organic shea butter, which all contain a naturally synergistic blend of antioxidants, vitamins, minerals and other compounds that are better than any manmade material for nourishing and protecting the skin and hair," stated Norek.
As an example of why consumers should pick natural products over manmade, she explained she uses natural plant oils to produce scented products. "Artificial scents are one of the highest offenders on the toxicity scale because they are often a cocktail of up to hundreds of chemicals that can have various toxic effects on the body, including hormonal disruption and carcinogenic activity," she stated. "If you avoid no other ingredient in your personal care choices, avoid artificial fragrance."
"My goal as the owner of Aura Sensory is to educate the people who visit our site," continued Norek. "Even if they don't end up buying anything, I want to give them food for thought about why natural materials are so much better than the synthetic chemicals we've become so accustomed to. I want to educate them about the vitamins, minerals and naturally therapeutic constituents that are contained in so many of the ingredients we use in our products." The website's "Learn about Going Natural" section contains several articles on various oils and how to avoid harmful products. Norek has also created a blog at http://aurasensory.com/blog/ to keep visitors updated about natural health and toxin-free living.
Before starting Aura Sensory, Norek ran several health, wellness and beauty blogs. After her research revealed how the cocktail of chemicals in conventional products affected the body, she began to purchase only natural skin care products. Then she started crafting her own products, the first of which was a natural deodorant. "The finished product worked better than any of the natural deodorants I had tried from store shelves," said Norek. "From there, I endlessly tinkered with new product ideas, testing and retesting them until I felt they were ready to add as a product offering."
All products come with a 100 percent money-back guarantee, and Aura Sensory minimizes product packaging to reduce shipping costs. Norek often runs steep discounts on shipping rates. "We even refund customers if we find we can get them a cheaper shipping rate than quoted," she said.
Norek's newest offering is her hair care line, which includes a conditioner with silk amino proteins, argan oil, provitamin B-5 and several other extremely effective detangling, smoothing and penetrating deep conditioners and repair agents as well as a sulfate-free shampoo that has proved very popular. "People are surprised that a shampoo without harsh sulfates can give a great lather while also increasing shine and adding moisture," she said. "I plan on adding more products down the road, so stay tuned."