eNewsroom for: Ad-ology


Ad-ology Company Profile

Ad-ology is the science of applying consumer insights for strategic advertising and marketing. Our research focuses on the specific demographic, psychographic, geographic, or vertical market segments most likely to be your best customers and what motivates them to buy. Ad-ology provides dependable data, forecasts and analysis for winning new accounts and selling more to existing customers, while providing outstanding value so you can achieve accountability without compromise. Ad-ology Research is used by over 2,000 advertising agencies, media properties, economic gardening programs and corporate marketing departments across North America and is sourced by leading trade and consumer media. We are also a research partner for the AAF's National Student Advertising Competition.

News from Ad-ology:

University of Texas at Austin Wins Ad-ology Research Award for Best Use of Marketing Research During American Advertising Federation Conference

COLUMBUS, Ohio, June 12, 2014 /PRNewswire/ – The National Student Advertising Competition (NSAC) team from the University of Texas at Austin earned the Ad-ology Research Award for Best Use of Marketing Research during this year's American Advertising Federation (AAF) national confe…

Ad-ology Study Reveals 80% of Socially Active SMBs to Increase or Maintain Advertising on Social Networks in 2014

Nearly 20% of small businesses expected to make greater use of email blasts
WESTERVILLE, Ohio, Jan. 23, 2014 /PRNewswire/ – While many SMBs have been quick to embrace free postings on social media networks, one-fourth of those active on social networks expect to spend more money to advertise on…

Ad-ology Research Reveals New Market Reports for Local Automotive Marketing

Auto Dealer Market Share and AudienceSCAN reports provide key insights for targeting new local customers, such as their future purchase intent, interests, and media influences
WESTERVILLE, Ohio, Sept. 5, 2013 /PRNewswire/ – Ad-ology Research has released two new sets of research report…

New Line of Local Auto Dealership Market Share Reports Launched by AdMall and Ad-ology

WESTERVILLE, Ohio, July 23, 2013 /PRNewswire/ – AdMall and Ad-ology Research announce the launch of a new line of local market share reports, powered by Polk data, to help media sales teams, agencies and marketing consultants measure the impact of their local advertising/marketing efforts o…