Amy Showalter Company Profile
Over 150 organizations, including Southwester Airlines, The American Heart Association, and Pfizer have hired Amy Showalter to teach their employees and stakeholders how to become persuasive grassroots champions on issues that matter to them. In her 10 years as Founder of the Showalter Group, Inc. She has spoken in more than 35 states and Canada to more than 25,000 corporate executives, management teams, boards of directors and non-profit volunteer leaders about how to get powerful people on their side.
News from Amy Showalter:
Underdogs Gained Influence in Business, Affected Public Policy According to Amy Showalter's 4th Annual Underdog Edge Report
CINCINNATI, Dec. 26, 2014 /PRNewswire/ — The rich and the powerful aren't the only ones who can affect change in business, government and public policy. Photo – http://photos.prnewswire.com/prnh/20141223/166047 Photo – http://photos.prnewswire.com/prnh/20141223/166048 "People with a mission and the ability to work with others shows that underdogs can be top dogs," said Amy Showalter, author of "The Underdog […]
David Brat Shows David Can Beat Goliath Using Principles from "Underdog Edge" Book
CINCINNATI, June 17, 2014 /PRNewswire/ — Not all underdogs are equal, and David Brat's victory over House Majority Leader Eric Cantor in Virginia's 7th district is an example of someone who used the underdog edge to win, according to Amy Showalter, author of "The Underdog Edge," a guide to help citizens accomplish change in Washington, DC., […]
The Notable Underdog Persuaders of 2013
CINCINNATI, Dec. 30, 2013 /PRNewswire/ — Malcolm Gladwell's "David and Goliath" has put the spotlight on the power of underdogs. Continuing her list started in 2011, kindred spirit and author of "The Underdog Edge" Amy Showalter has released her list of the most notable underdogs of 2013. "Understanding what makes underdogs persuasive is a useful exercise, […]
Persuasion Expert Amy Showalter Shares New Thoughts on Gladwell's "David and Goliath" Book
CINCINNATI, Nov. 19, 2013 /PRNewswire/ — Best-selling author Malcolm Gladwell might be feeling a bit like an underdog as reviewers have criticized his comments about "the benefits of adversity" in his new book, "David and Goliath." "Malcolm starts with a good premise, but he isn't telling the rest of the story," said Amy Showalter, author of "The […]
Gladwell's "David and Goliath" Book Underscores the Need for Tactics to Help Underdogs Succeed, Says Grassroots Consultant Amy Showalter
CINCINNATI, Oct. 29, 2013 /PRNewswire/ — Malcolm Gladwell provides the war cry for all Davids who combat Goliaths in his new book, while Amy Showalter provides the battle plan for underdogs to win political battles. In her book, "The Underdog Edge," Showalter provides step-by-step instructions for trade groups, companies, political parties, non-profits and individuals to influence decision makers, affect […]
Business Communications Expert Amy Showalter Highlights 'Top Underdog Persuaders of 2012'
People with Little Name Recognition Can Yield Great Power and Influence CINCINNATI, Dec. 18, 2012 /PRNewswire/ — Politics, society and sports in 2012 were shaped by unknown underdogs who yielded just as much power and influence than corporate and governmental insiders, according to the "Top Underdog Persuaders of 2012 Report" compiled by business communications expert Amy […]
Author of 'Underdog Edge' Picks Top Persuaders and Persuasive Tactics of 2011
CINCINNATI, Jan. 4, 2012 — Underdogs have more power than you might think. "This past year has shown that people or groups with little power can actually get their way. To qualify for the 2011 list, our underdogs had to achieve upward influence results, not just make noise," said Amy Showalter, president of the Showalter […]
Underdogs Can Get What They Want in Careers, Jobs and Raises, Says Executive Communications Expert Amy Showalter
Traditional Persuasion Methods Don't Work with Top Dogs, Research Shows CINCINNATI, Nov. 16, 2011 — Underdogs have more power than they think. And they might be going about asking for raises, promotions or buy-ins for their projects in the exact wrong way, according to breakthrough research conducted by the Showalter Group, an influence expert who […]
Underdog Businesses Can Get What They Want from Elected Representatives, Says Grassroots Political Influence Expert Amy Showalter
Traditional Persuasion Methods Don't Work with Top Dogs, Research Shows CINCINNATI, Nov. 1, 2011 — Underdogs have more power than they think. And they might be going about asking their elected representatives for help with their projects in the exact wrong way, according to breakthrough research conducted by the Showalter Group, an influence expert who […]
Occupy Wall Street Protestors Make All the Wrong Political Moves, Says Grassroots Political Influence Expert Amy Showalter
Author of "The Underdog Edge: How Ordinary People Change the Minds of the Powerful – And Live to Tell About It" Available for Media Interviews CINCINNATI, Oct. 12, 2011 — Grassroots Political Influence Expert Analyst Amy Showalter, author of "The Underdog Edge" ) offers media outlets these quotes on the breaking news story of the […]
