Customer Reference Forum Company Profile
Customer Reference Forum® provides information, events and networking opportunities to help customer reference professionals succeed.
Our community attracts rreference pros from many of the leading firms in the world, including Cisco, SAP, SAS Institute, Oracle, Hewlett-Packard, salesforce.com, Dell, Microsoft, Apple, EMC, Redhat, Intel, Qwest Communications, IBM, Siemens, Research in Motion, McAfee, Adobe Systems, NetApp, Blackbaud, and other great firms.
News from Customer Reference Forum:
Customer Reference and Advocacy Pros to Exchange Best Practices at the 2014 Summit on Customer Engagement
REDWOOD CITY, Calif., Oct. 2, 2013 /PRNewswire/ — Top Customer Reference and Advocacy professionals will exchange best practices and learn from top experts in the field at the 2014 Summit on Customer Engagement on February 25-26, 2014 in Redwood City, CA. Summit participants will learn how to: Get more—and better quality—customers to provide references, referrals, collateral and […]
How to Improve Customer Experience in the Social Age
Practitioners at the 2013 Summit on Customer Engagement Provide Surprising Answers SAN FRANCISCO, Feb. 20, 2013 /PRNewswire/ — What's the best way to significantly improve customer experience in the Social Age? "It's one of the great hidden opportunities out there," says Bill Lee, author of The Hidden Wealth of Customers (Harvard Business Review Press, 2012) and […]
Customer Reference Forum Announces the World's Best Customer Video Contest
Winners to be announced at the 2013 Summit on Customer Engagement SAN FRANCISCO, Feb. 5, 2013 /PRNewswire/ — Customer Reference Forum announces the 2013 World's Best Customer Video Contest. Winners will be announced at the 2013 Summit on Customer Engagement on March 6, 2013, in Redwood City, CA. "We've invited the top customer reference and advocacy […]
Why Customer Advocacy Is the Most Innovative Area in Marketing Today
2013 Summit on Customer Engagement Announces New Deep Dive Workshops on Customer Content Creation REDWOOD CITY, Calif., Jan. 22, 2013 /PRNewswire/ — Marketing is struggling mightily to adjust to today's world, in which power has shifted dramatically to buyers who use their own resources to check out businesses and their offerings. The obvious imperative is to […]
Marketing's Top Priority in 2013: Get Customers Marketing and Selling for You
2013 Summit on Customer Engagement Announces Updates to Conference Schedule REDWOOD CITY, Calif., Jan. 8, 2013 /PRNewswire/ — "Marketing is in the midst of a major shift from developing loyal customers to developing advocates," says Bill Lee, who wrote a legendary article on this in Harvard Business Review's Blog Network and is producing a major […]
Customer Reference Programs at the Tipping Point: Update to the 2013 Summit on Customer Engagement
REDWOOD CITY, Calif., Dec. 5, 2012 /PRNewswire/ — As companies move increasingly toward a model of customer advocacy—that is, getting your customers to market and sell for you—Bill Lee announces the addition of three breakout presentations at the 2013 Summit on Customer Engagement (March 5-6, Redwood City, CA). Participants who register now can ensure a spot […]
Bill Lee's Customer Reference Forum Announces 2013 Summit on Customer Engagement
REDWOOD CITY, Calif., Oct. 24, 2012 /PRNewswire/ — Bill Lee's Customer Reference Forum announced the opening of early registration for its 2013 Summit on Customer Engagement on March 5-6 in Redwood City, CA. Participants who register now can ensure a spot and receive a limited-time $200 discount. "With market power increasingly in the hands of […]
