My Open Road Company Profile
My Open Road™ was founded in 2011 by CEO Jeff Weiss. My Open Road's mobile application is a social energy conservation awareness app that encourages commuters to socially compete to see who can use the most energy efficient means possible to get around in their day-to-day travels. The app's patent-pending mobile technology can detect a wide variety of transportation mechanisms that a commuter might use to get from point A to point B. The app assigns each mode of travel a “Social Responsibility Score” based on its energy efficiency. The more energy efficient the commuter's choice of travel, the higher his or her Social Responsibility Score will be. Commuters can use this score to unlock specials and discounts within My Open Road's network of socially responsible merchants.