eNewsroom for: New Zealand Sleep Safety Ltd.

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New Zealand Sleep Safety Ltd. Company Profile

Private Road Safety Educational Campaign AKILLA® Drowsy Driving Educational Campaign is New Zealand's first private road safety campaign to educate drivers about the dangers of drowsy driving on the roads. AKILLA® was officially launched in May 2005. AKILLA® has been structured in such a way as to build a solid foundation for researching, developing and disseminate drowsy driving educational information to drivers. No Bias or Hidden Agendas AKILLA® has no political alignment or corporate involvement. AKILLA® only has educational aims to educate drivers so that they can avoid crashes and their tragic consequences. AKILLA® is transparent and 'lily white'. The Silent Killer AKILLA® was founded by Martin S. Jenkins an engineer and businessman, as a direct result of an insidious and violent road crash just south of Shannon (lower North Island of New Zealand( on Saturday 13th December 2003, 1.50pm which claimed the life of his father. No Education on Drowsy Driving in New Zealand In 2003 there was a complete absence of any educational information on the dangers of drowsy driving and effective countermeasures in New Zealand. New Zealander drivers were largely unaware of this major killer on the roads. - See more at: http://akilla.co.nz/aboutus.php#sthash.2I9nQDbL.dpuf

News from New Zealand Sleep Safety Ltd.:

Introducing Akilla, the World's First Drowsy Driving Educational App Designed to Prevent Crashes and Save Lives

WELLINGTON, New Zealand, March 21, 2014 /PRNewswire/ — Most people are aware of the dangers posed by drunk driving and increasingly driving under the influence of drugs, but there is a third malign influence stalking the world's roads and influencing drivers, often without them becoming a…