eNewsroom for: Sanrio

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Sanrio Company Profile

small gift, big smile! It's more than just a catchy phrase; it's the foundation of everything we do, and we're proud to say we've been creating smiles for over 40 years. At Sanrio, we believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all Sanrio activities, whether we're designing a stationery set, a retail store, or an animated television series. From Sanrio boutiques showcasing the ultimate Sanrio collection to smaller assortments in other shopping environments, we invite all our friends and guests to experience the magic of these four simple words.

News from Sanrio:

Sanrio Announces Plans for Hello Kitty's 40th Anniversary Celebration

TORRANCE, Calif., June 3, 2014 /PRNewswire/ — Hello Kitty, the beloved pop icon created to inspire happiness around the world, is kicking off a year of festivities to celebrate her 40th Anniversary.  In honor of this occasion, parent company Sanrio Inc. will present a world premiere Hello Kitty…

Sanrio Launches Global Campaign to Share a Hug with Hello Kitty!

Sanrio Launches Global Campaign to Share a Hug with Hello Kitty!
TORRANCE, Calif., Jan. 16, 2014 /PRNewswire/ – In celebration of beloved pop culture icon Hello Kitty's 40th anniversary, Sanrio has announced Share a Hug with Hello Kitty!, a global "hugathon" which will make i…

Sanrio Makes Comic-Con International Debut with Hello Kitty® Fashion Music Wonderland Experience

TORRANCE, Calif., July 9, 2013 /PRNewswire/ –  Sanrio will make its official debut appearance at Comic-Con International in San Diego July 18th-21st, with Hello Kitty Fashion Music Wonderland, an interactive experience that will brilliantly bring Japan's energetic pop culture to lif…

Sanrio Expands Hardlines Category Partnerships; Supports Growth with Two New Staff Developments

TORRANCE, Calif., June 18, 2013 /PRNewswire/ — Sanrio's global lifestyle brand Hello Kitty® continues to deliver a multi-generational appeal that's seen in a host of exciting new licensed products in 2013. With a dramatic increase in the hardlines and infant categories, the exten…