eNewsroom for: Sanrio

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Sanrio Company Profile

small gift, big smile! It's more than just a catchy phrase; it's the foundation of everything we do, and we're proud to say we've been creating smiles for over 40 years. At Sanrio, we believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all Sanrio activities, whether we're designing a stationery set, a retail store, or an animated television series. From Sanrio boutiques showcasing the ultimate Sanrio collection to smaller assortments in other shopping environments, we invite all our friends and guests to experience the magic of these four simple words.

News from Sanrio:

Sanrio to Launch New hello sanrio Brand at Comic-Con International: San Diego

Innovative new multi-character brand unveiled, along with "hello sanrio: say hello!" community app EL SEGUNDO, Calif., July 19, 2016 /PRNewswire/ — Sanrio, Inc., the global lifestyle brand recognized worldwide for its universally beloved pop icon Hello Kitty, announces the laun…

Sanrio Opens First Hello Kitty Cafe in U.S.

EL SEGUNDO, Calif., July 18, 2016 /PRNewswire/ — Sanrio, who introduced the popular Hello Kitty Cafe Truck to fans across the country, has now opened the first Hello Kitty Cafe in the U.S. The Hello Kitty Cafe Pop-Up Container opened on Friday, July 15, beginning its year-long residency at the…

Sanrio and Universal Parks & Resorts Open New Hello Kitty® Retail Store Concept

TORRANCE, Calif., March 31, 2016 /PRNewswire/ — Sanrio, the global lifestyle brand best known for beloved pop icon Hello Kitty, and Universal Parks & Resorts have opened the Hello Kitty Shop Featuring Hello Kitty and Friends at Universal Orlando Resort. Photo – http://photos.prn…

Record-Breaking Exhibition Exploring the Phenomenon of Hello Kitty Coming to EMP on November 14, 2015

SEATTLE, Sept. 2, 2015 /PRNewswire/ — The first large-scale Hello Kitty museum retrospective in the United States will be on display at EMP Museum and is scheduled to open on November 14, 2015. Created in celebration of the pop icon's 40th Anniversary, Hello! Exploring the Supercute Worl…

Sanrio Announces its Participation in Anime Expo and Its Return to Comic-Con International: San Diego

TORRANCE, Calif., July 1, 2015 /PRNewswire/ — Sanrio, the global lifestyle brand known for Hello Kitty and many more endearing characters, is making its first appearance at Anime Expo in Los Angeles July 2–5. Attendees are invited to meet the newest member of the Sanrio family, Gudetama™…

Sanrio Partners with Universal Parks & Resorts for New Hello Kitty® Retail Store Concept

The Supercute Universe of Hello Kitty is Coming to Universal Theme Parks TORRANCE, Calif., June 8, 2015 /PRNewswire/ — Sanrio, the global lifestyle brand best known for beloved pop icon Hello Kitty, and Universal Parks & Resorts have announced their partnership to develop Hello Kitty int…

Hello Kitty® Kicks Off First-Ever LIVE Tour in North America This Week!

TORRANCE, Calif., May 27, 2015 /PRNewswire/ — Hello Kitty, the beloved pop icon created to inspire happiness around the world, is hitting the road this week, with her first-ever live North American tour: Hello Kitty's Supercute Friendship Festival. Sanrio®, the global lifestyle br…

Sanrio Announces Hello Kitty Con 2014: The First Ever Hello Kitty Fan Convention

TORRANCE, Calif., Aug. 25, 2014 /PRNewswire/ — Sanrio, the global lifestyle brand best known for beloved pop icon Hello Kitty, has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.  Presented in conjunction with Target, Hello Kitty Con was…

Sanrio Announces Plans for Hello Kitty's 40th Anniversary Celebration

TORRANCE, Calif., June 3, 2014 /PRNewswire/ — Hello Kitty, the beloved pop icon created to inspire happiness around the world, is kicking off a year of festivities to celebrate her 40th Anniversary.  In honor of this occasion, parent company Sanrio Inc. will present a world premiere Hello Kitt…

Sanrio Launches Global Campaign to Share a Hug with Hello Kitty!

Sanrio Launches Global Campaign to Share a Hug with Hello Kitty! TORRANCE, Calif., Jan. 16, 2014 /PRNewswire/ — In celebration of beloved pop culture icon Hello Kitty's 40th anniversary, Sanrio has announced Share a Hug with Hello Kitty!, a global "hugathon" which will make i…

Sanrio Makes Comic-Con International Debut with Hello Kitty® Fashion Music Wonderland Experience

TORRANCE, Calif., July 9, 2013 /PRNewswire/ —  Sanrio will make its official debut appearance at Comic-Con International in San Diego July 18th-21st, with Hello Kitty Fashion Music Wonderland, an interactive experience that will brilliantly bring Japan's energetic pop culture to lif…

Sanrio Expands Hardlines Category Partnerships; Supports Growth with Two New Staff Developments

TORRANCE, Calif., June 18, 2013 /PRNewswire/ — Sanrio's global lifestyle brand Hello Kitty® continues to deliver a multi-generational appeal that's seen in a host of exciting new licensed products in 2013. With a dramatic increase in the hardlines and infant categories, the exten…