Baltimore-based SeniorMarketing.com was created with twin goals in mind. First, the company helps connect caregivers and seniors with local, affordable care options. Second, the company provides senior living communities with the marketing expertise to increase their bottom line and offer more services to more people.
BALTIMORE, Dec. 9, 2013 /PRNewswire/ — The way people share their experience with local companies has changed. If you have made a purchase from Amazon.com, peer reviews have most likely influenced your purchase decision. This is now happening with local businesses. The communities taking advantage of this are grabbing the lion's share of prospects. In […]
Senior living communities not having a free local business listing filled with positive reviews on major search engines are throwing away free money, assert marketing experts offering free webinar BALTIMORE, Oct. 29, 2013 /PRNewswire/ — "Prospects are now seeing peer reviews of your community before we get to present them our message, before they see […]
'How to Use Search Engines, Social Networking & Online Reviews to Increase Occupancy' to Address Online Marketing Techniques and Dispel Widespread Industry Confusion BALTIMORE, Sept. 10, 2013 /PRNewswire/ — There's much confusion and difficulty knowing which online activities are wasteful and which drive more residents. Kevin Williams, President of SeniorMarketing.com, has been invited to present and provide […]
BALTIMORE, Aug. 28, 2013 /PRNewswire/ — A newly published AARP report illustrates a profound demographic shift that will have consequences for decades to come, particularly in the senior living and long-term care industry. Baby boomers are entering their retirement years, while the ratio of potential family caregivers to those who require long-term services and support […]
SeniorMarketing.com's Kevin Williams Tapped as Judge for the 2013 MOMBA Awards
BALTIMORE, Aug. 26, 2013 /PRNewswire/ — In a nod to his distinguished record of leadership and advocacy within the senior marketing space, Kevin Williams has been selected as one of five judge's for RetirementHomes.com's MOMBA (Mature Online Marketing Business Achievement) Awards. As president of SeniorMarketing.com, he understands the unique challenges of retirement and senior living marketing, and he […]
BALTIMORE, Aug. 21, 2013 /PRNewswire/ — RetirementHomes.com is pleased to welcome Kevin Williams of SeniorMarketing.com as a featured judge for the MOMBA (Mature Online Marketing Business Achievement) Awards, which recognize the most creative and original programs used by senior living communities. As a judge, Kevin will work alongside four other judges and use their industry marketing […]
BALTIMORE, Aug. 7, 2013 /PRNewswire/ — In the wake of Frontline's unflattering depiction of Emeritus Senior Living, community managers and owners need to strongly consider planning for worst-case public relations scenarios. While over 750,000 seniors wake-up safe and happy every day in assisted living communities, when an incident does happen, it becomes front and center of […]
Terms Used to Describe Seniors Are Increasingly Outdated and Offensive, Finds New Survey
BALTIMORE, July 1, 2013 /PRNewswire/ — Words have power. When words describe groups of people, such as those of retirement age, they can evoke either positive or negative associations. A new survey conducted by SeniorMarketing.com gauged the responses of 1,114 people to the language used when describing individuals 50 and older. The findings, discussed as […]
BALTIMORE, June 10, 2013 /PRNewswire/ — RetirementHomes.com is pleased to welcome Kevin Williams of SeniorMarketing.com as the featured guest for an informative webinar later this month. Williams and host Robert Walker will discuss the many misconceptions surrounding senior living marketing, as well as some proactive strategies for improving marketing returns, even in this era of […]
BALTIMORE, April 22, 2013 /PRNewswire/ — Referral sites, social media and search marketing may dominate discussions of marketing strategy, but real-world offline approaches are still important and effective when executed properly. That's the message from Kevin Williams, president of SeniorMarketing.com. After helping dozens of communities around the country, Kevin has learned some valuable lessons that go […]
Kevin Williams Hosts NewLifestyles Webinar to Explore Senior Living Marketing Metrics, Myths and ROI
BALTIMORE, April 15, 2013 /PRNewswire/ — Marketing is a critical element in the overall success and wellbeing of any senior living community. However, managers of these communities are often not up to speed with the latest marketing strategies, especially in the context of technology. To bridge this gap, Kevin M. Williams, president of SeniorMarketing.com, will present […]
BALTIMORE, March 29, 2013 /PRNewswire/ — Seniors have a diverse range of care and living needs and wants. That's the message of Kevin M. Williams, president of SeniorMarketing.com. The company encourages senior living communities and senior care agencies to carefully study their audience as part of developing an effective, targeted ad campaign. While the media […]
BALTIMORE, March 19, 2013 /PRNewswire/ — The current wave of retirees will have different expectations of their senior living arrangements than the previous generation did. Senior living communities must be ready to adapt to the changes in their target market. The economic downturn, coupled with the omnipresent threat to Medicare funding, means that seniors from every […]
BALTIMORE, March 6, 2013 /PRNewswire/ — The death of Lorraine Bayless at the Glenwood Gardens community has sparked outrage due to a released recording of a 911 call where the caretaker refused to perform CPR. It was revealed later, however, that the 87-year-old Bayless had signed a Do Not Resuscitate (DNR) order. Despite public anger, Glenwood […]
Reveals affordable marketing methods to attract interested seniors and caregivers to local senior living communities and care agencies BALTIMORE, Feb. 26, 2013 /PRNewswire/ — The conventional wisdom regarding seniors' Internet connectedness no longer holds water. According to a report by the Pew Research Center, 53% of seniors use the Internet, with 34% of those visiting social […]
30-minute session includes frank discussion of what's necessary to increase profits and reduce waste BALTIMORE, Feb. 12, 2013 /PRNewswire/ — Senior living communities and senior care agencies are not living up to their business potential, according to SeniorMarketing.com. The company is so confident that it can increase conversions and thereby turn red ink to black that […]
Diverse and intelligent marketing efforts will connect communities with expanding pool of potential residents and customers BALTIMORE, Feb. 5, 2013 /PRNewswire/ — SeniorMarketing.com has a clear purpose — to revitalize the senior living marketplace through the power of advertising and communications. Ultimately, this is a win for all stakeholders, including seniors, their families, senior care agencies […]
