Harry Potter Fans Take to the Seas

LOS ANGELES, Feb. 4, 2013 /PRNewswire/ — Imagine over 600 Harry Potter fanatics, dressed in their finest wizard robes and brandishing magic wands, descending upon a modern luxury liner. That will be the scene later this year as Whimsic Alley, in association with Princess Cruises, hosts its first annual Wizard Cruise. The four-night California Coastal cruise […]

Whimsic Alley Unveils New Wizard-Themed Attraction

LOS ANGELES, March 18, 2010 — Wizards and muggles alike are expected to descend on L.A.'s latest themed attraction this Saturday, March 20. The Grand Opening of Whimsic Alley will likely draw fans of both the Harry Potter and Twilight sagas. Festivities include a concert by The Remus Lupins, a wizard-magician, refreshments, costumed characters, and […]

Whimsic Alley Celebrates Release of New Harry Potter Book With Midnight Gala

SANTA MONICA, Calif., Dec. 1, 2008 — A brand new Harry Potter book, authored by J.K. Rowling, is being released this week. Typically, each new Harry Potter book is met with enormous fanfare. Millions of costumed children, parents in tow, line up outside their local bookstores to grab a copy the moment the witching hour […]

Whimsic Alley Celebrates Harry Potter 10th Anniversary With Wizard School Day

SANTA MONICA, Calif., Sept. 15, 2008 — The first Harry Potter book came out 10 years ago. It was called Harry Potter and the Sorcerer's Stone. Nobody gave it a coming out party. Nobody waited in line at midnight to purchase it. Nobody secluded themselves for the next three days just to read it. It […]

Whimsic Alley Casts a Spell on Sales of New Harry Potter Book

SANTA MONICA, Calif., April 3, 2007 — Don't just read about the magic — experience it! So says Whimsic Alley, the Southern California shop frequently referred to by Harry Potter fans as the "Harry Potter Store," which has added its own touch of magic to that already surrounding the July 21 release of the newest […]

Author of Harry Potter Related Books to Appear at Whimsic Alley

SANTA MONICA, Calif., March 23, 2006 — George Beahm, the author of two Harry Potter companion books, will be appearing in person Saturday, March 25 at Whimsic Alley in Santa Monica, to greet fans and autograph copies of his books. Also appearing are 5-time Hugo Award-winning illustrator Tim Kirk and fellow illustrator Britton McDaniel, who […]

Harry Potter Fans Taking the Knight Bus to Goblet Screening

SANTA MONICA, Calif., Nov. 15, 2005 — A handful of die hard Harry Potter fans will experience the ultimate screening party for this week's release of Harry Potter and the Goblet of Fire. Whimsic Alley, the Southern California shop and attraction that has been the nation's premier destination for Harry Potter fans since opening a […]

Whimsic Alley Offers Customers New Harry Potter Book for Free

SANTA MONICA, Calif., Feb. 14, 2005 — While Internet titans Amazon.com and Barnes & Noble are busy battling for pre-sales of the new $30 Harry Potter book, Harry Potter and the Half-Blood Prince, relative small-fry Whimsic Alley has announced it will be giving the book away absolutely free to customers of its website (http://www.whimsicalley.com) and […]

Whimsic Alley Opens to the Delight of Harry Potter Fans

SANTA MONICA, Calif., Nov. 18, 2004 — Fans of Harry Potter are on Cloud 9-3/4. Simpsons fans are D'oh-lirious. Nightmare Before Christmas fans have kidnapped Santa Claus. A stroll down Whimsic Alley, Southern California's newest shopping and tourist attraction, leads to discoveries that will delight and enchant kids and adults alike. Visitors feel like they've […]