KOLDING, Denmark, Jan. 19, 2012 — Bestnet A/S, the manufacturer of Netprotect® Long Lasting Insecticide Incorporated Mosquito Nets (LLINs), a leading brand in the fight against malaria, has announced that Nicolai Lund has recently joined the company in the position of Retail Sales Manager.
Lund has over 17 years of experience in international retail sales, most notably in Europe and South America. He will apply his extensive expertise and knowledge of the worldwide consumer market, and will spearhead the expansion of Bestnet's existing sales within the consumer market by increasing the number and types of international retail outlets offering Netprotect® branded products. He will also be utilizing his many talents to launch a number of new consumer products that are already quite far along in Bestnet's product development pipeline.
In addition to his established skills in consumer sales to leading retailers and wholesalers, Lund also brings along his talents in international market development, marketing, product branding and retail logistics. Lund is fluent in a number of languages including his native Danish, English, Spanish and Portuguese. He also modestly underplays his level of competence in several other languages that are key to the international markets that he will be working in.
According to Trine Angeline Sig, Bestnet Managing Director, "Nicolai will be focusing not only on the sales of our current product line, but he will be a vital contributor to the successful launch of many of our new product line extensions, as well as the launch of completely new categories of products." Sig continued, "Bestnet is growing in size and scope. Many of our new products will require new sales & marketing strategies as we expand beyond our previous market base. We view Nicolai as a key asset to the future growth and success of our company."
About Bestnet A/S
Bestnet A/S, the manufacturer of Netprotect® Long Lasting Insecticide Incorporated Mosquito Nets (LLINs), supports the many ministries of health and relief organizations worldwide that are working toward the goal of eventually eliminating malaria. Each year, over 1 million people die from malaria even though the disease is completely preventable and treatable. Sadly, most of these deaths occur in pregnant women and in children under the age of 5.
Bestnet is thoroughly immersed in capacity building throughout the world and is currently producing more than 3 million Netprotect® LLINs per month at their facilities in China, India and Africa.
More information about Bestnet A/S and Netprotect® LLINs is available at: http://www.bestneteurope.com or by contacting Bestnet Managing Director, Trine Angeline Sig, at Email, mob.: +45 2826 2600.
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