Press Release Headlines

The Biggest Thing in Natural Licorice Just Got Smaller

Natural Vines® Brand Introduces New Three Ounce Bag

BEND, Ore., March 7, 2013 /PRNewswire/ — Natural Vines®, the premium gourmet soft licorice created for the licorice connoisseur, produced by American Licorice Company, introduces a new three ounce bag of bite size twists.

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Great for a snack on-the-go or to share, the new three ounce bag contains two recommended servings. Its suggested retail price is $1.59-$1.79.

Natural Vines licorice, available in black and strawberry, is made from all natural ingredients and contains no artificial flavors or preservatives.

"This new smaller-sized bag is perfect to grab and go when you want a treat you can feel good about," says Natural Vines Brand Manager Mercedes Davidson. "While our large eight ounce is a great seller, we expect the new size to be a hit for those licorice-craving moments."

Natural Vines licorice is naturally sweetened with cane sugar and made with all natural ingredients. The bite size twists are low in fat, sodium, cholesterol-free, and contain no trans fat.

Created for the sophisticated licorice customer, Natural Vines licorice is the result of American Licorice Company's nearly 100 years of candy-making expertise. The unique cooking process produces a rich taste and a distinctive chewy texture that consumers prefer.

About American Licorice
An industry leader in manufacturing and marketing candy products, the American Licorice Company is one of the original licorice manufacturers in the US candy industry. Since its establishment in 1914, American Licorice has brought happiness to consumers with their Red Vines®, Snaps®, Sour Punch®, Super Ropes® and Natural Vines® candy. Additional information is available online at

Media Contact:
Kristen Bergevin/Phelps
310 752 4400 x181