New user tool drives engagement, while collecting performance data
NEW YORK, March 31, 2015 /PRNewswire/ — Bloglovin', a platform that aggregates users' favorite fashion and lifestyle blogs into a single beautiful feed, announced today the launch of its latest feature, Collections. Bloglovin' Collections empowers users to take a more active role by organizing and saving their favorite content by theme, subject or aesthetic.
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To unveil Collections, the company enlisted bloggers Carolina Engman of Fashion Squad, Estee Lalonde of Essie Button and Jinna Yang of Grease and Glamour to showcase the new feature for users by creating their own Collections. The mid-February reveal to the Bloglovin' community garnered more than 90,000 Collections, with 750,000 posts saved during the first week alone.
"Collections allows our users to curate the best content in topics, from fashion to home improvement, beauty to vegan recipes and everything in between," said Mattias Swenson, co-founder and chief product officer, Bloglovin'. "We will use the data produced by Collections to fuel powerful recommendations and search."
Consumers today are eager to build individual brands and followings across social platforms, while companies are looking to better understand their users and the content being shared. Bloglovin' Collections addresses this industry challenge by empowering users to become active participants, while collecting important performance data.
"Bloglovin' is essential to users who are passionate about reading and discovering the best in fashion and lifestyle content from around the world," said Joy Marcus, CEO Bloglovin'. "Collections makes it better, allowing users to express their passions through curation, enhancing social discovery throughout the platform and powering us to make better recommendations to our users."
About Bloglovin'
Bloglovin' is an elegant and accessible blog aggregation platform, which enables users to discover and follow the best fashion and lifestyle bloggers, and share the content they love. Today, Bloglovin' reaches over 5M bloggers and has over 650k registered content creators on the platform. For more information, please visit www.bloglovin.com.
Editor's Note: Collections imagery is available here.
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