ELLENTON, Fla., July 25, 2012 — Every year hundreds of new franchise companies announce their plans to be the next SUBWAY®, RE/MAX®, or Great Clips® and fail to reach that goal. Why?
Beyond a fancy logo, what does it really take to be a successful franchise brand? While other books discuss "how" to franchise a company, Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits deep-dives into the reality of growing a national brand beyond the startup phase.
In short, Five Pennies has fast become the "Field Manual" for successful brand-building in this economy by providing over 120 tools to grow and manage a national franchise system, and featuring examples of 20 "Best of Class" franchise brands to learn from, and 10 "Franchise Mega-Wrecks" to avoid.
Written by franchising veteran Lonnie Helgerson, the book aims to educate entrepreneurs and business owners on the realities of franchising, as well as provide leaders of existing franchise brands of all sizes, the information and tools they need to grow into a mega-brand.
"I want to dispel some of the myths about franchising, such as quick riches and lightning-fast growth for businesses considering franchising as a distribution model. In addition, the book sets the benchmark for ALL existing franchisors on brand excellence. Building a great (mega) brand requires a system that continually excels to greatness with a profitable and sustainable franchisee business model. Franchising is an incredibly unique business all in itself, and you have to understand that to get beyond the launching pad," explains Lonnie.
The book is receiving many accolades from franchising executives and noted business experts as a required resource for building and growing a successful brand.
"Franchise profitability is the most important mission of the franchisor!" says Fred DeLuca, President and Co-Founder SUBWAY® Restaurants.
Verne Harnish, bestselling author and Fortune Magazine columnist, says, "There are a handful of disciplines necessary to drive any successful business and a critical discipline that is unique to the mega-franchise business. Five Pennies gets right to the point, sharing this #1 'franchise fact' upfront and outlining the other important keys to building a thriving franchise."
Five Pennies is published by Helgerson Franchise Group, LLC and is available at Amazon.com and the book's official site at http://www.FranchiseMegaBrand.com
ISBN: 978-0-9851810-0-0
For more information, contact Lonnie Helgerson at Email or (727) 455-0056.
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