Press Release Headlines

Brands Should Seize the Opportunity to Engage Consumers Using Creative Audio, Says Audioboo

LONDON, Feb. 28, 2013 /PRNewswire/ – As brands continue to look for new ways to maintain a dialogue with consumers though social networks, Audioboo is reminding companies not to overlook the benefits of the spoken word, and to integrate the use of dedicated sound platforms into campaigns.

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Social networks, such as Twitter, YouTube and Pinterest are viewed as the 'go-to' sites for sharing text, videos and images respectively, but regularly creating audio news for social media is an area in which many brands are yet to develop strategies for. However, those businesses, charities, media organisations and celebrities that are taking advantage of the latest innovations in mobile and desktop audio creation and sharing platforms, such as Audioboo, are reaping the benefits that come with a highly engaged social community.

High profile celebrities like self-confessed technology addict Stephen Fry, global media organisations such as Sky News and charities such as Unicef, are all seizing the opportunity to connect with audiences in new ways. The BBC, for example, has an extensive presence on Audioboo and is using the social network as its choice platform to share audio with the whole world. It broadcasts both local and national news and features, and encourages listeners to respond with their own unique audio content.

Audioboo has recently witnessed record-breaking daily sign-up figures and currently boasts more than 700,000 active users. This explosion of people using the platform to listen, record and share makes Audioboo the most practical and imaginative place for brands to start an audio campaign. Audioboo content is easy to share across Twitter and Facebook, making it the perfect solution to add sound to an existing social network presence. Furthermore, Audioboo is being hailed as the number one social network for blind people, making it the ideal platform to communicate online with this demographic.

Rob Proctor, Audioboo's CEO, said: "Brands should take advantage of Audioboo and reach out to start a dialogue with any number of its users; there have already been over 70 million boo listens and users are looking for new and exciting boos every day. Engaging with potential and existing customers or clients via the spoken word can be much more emotive and effectual, plus, as a form of online PR it's a great tool with which to connect with journalists and share audio to other, more established social profiles."

To find out more about Audioboo, or to sign-up and listen to content, visit www.audioboo.fm. Also, the Audioboo app is available to download via Google Play or The App Store.

Issued on behalf of Audioboo by Punch Communications. For more information ask for Keredy Andrews on +44 (0) 1858 411 600 or via Email.