NORTH HOLLYWOOD, Calif., July 12, 2013 /PRNewswire/ — Beauty Solution Group International (BSI), a prestige beauty brand consultancy and incubation firm, in conjunction with partner creative agency Version-X Design, announces the debut of Herbalosophy, a nature-based professional hair care line that harnesses herbal healing properties to grow, nourish and repair hair.
At Cosmoprof North America in Las Vegas, NV on July 13-16, 2013, attendees are invited to visit booth D10103, where they can take a first-look at Herbalosophy's two inaugural product series: Nurture and Curl.
Over 80% of Herbalosophy's product ingredients are derived from botanicals and the entire line is eco-friendly, cruelty-free and free of harmful ingredients such as sulfates, parabens, phosphates, artificial coloring and mineral oils.
"We're very passionate about the principles this brand stands for: nature-based hair products free of harmful chemicals and produced with environmentally responsible practices. BSI often creates new or repositioned brands for our clients, but we're particularly excited about this one because we were given so much creative freedom. When a client fully trusts in our expertise and allows us to do what we do best, that is when the 'magic' happens," says BSI President Fred Zahreddine.
The Nurture Series is uniquely designed to restore hair and promote healthy hair growth. Featuring safflower and camellia oils, which are renowned for their nourishing properties, the Nurture series results in voluminous, balanced hair. The line includes four products: Balance Shampoo, Replenish Conditioner, Nourish Masque and Zen Oil.
The Curl Series addresses the unique moisturizing needs of curly hair and features aloe vera, murumuru and kelp, all known for their hydrating properties. The five products include Smooth Curl Shampoo, Fortify Curl Conditioner, Define Curl Cream, Smooth Oil Mist and the Tunnel Curl Diffuser blowdryer attachment.
"The BSI/VX team really poured our hearts and souls into creating this brand from scratch: initial brand conception, packaging and design, featured ingredient selection, product performance, everything down to the smallest detail. I think our passion really shines through in the results and I can't wait to show it off to the professional beauty world," says Chris Fasan, Creative Director at BSI partner agency Version-X.
For more about Herbalosophy: www.TheHerbalosophy.com
About BSI
When it comes to the beauty industry, BSI knows how to make a prestige beauty brand stand out and succeed. BSI truly partners with its clients, leveraging their talent and expertise to create or reinvigorate the client's brand. Additionally, BSI specializes in helping domestic brands "go global" and aiding international brands in successfully penetrating the U.S. and "western" markets. www.beautysolutiongroup.com
About Version-X Design
A partner company of BSI, Version-X is their exclusive creative agency for all creative services. Their focus is communication and design across a wide array of platforms: be it print, digital, marketing or experiential. Version-X specializes particularly in the beauty and natural genres and can expertly handle literally any creative need a brand may have. www.version-x.com
Media Contact:
Diane Le
BSI Marketing and Media Relations
818-400-5583
Email