CHICAGO, Sept. 23, 2014 /PRNewswire/ — Marketing consultant Perry Marshall and fractional billionaire Richard Koch have created a seminar for forward-thinking business owners and entrepreneurs who know they're not quite reaching their potential but feel stuck in a loop. Whether that means working too hard and too many hours, seeing too few results or both, this three-day event is for anyone in need of a radical perspective shift. An interview with Koch and a discussion of the seminar's objectives is available at http://www.perrymarshall.com/marketing/meetrichard/.
Not only is Koch among the most successful private equity investors today, he's also a prolific author. One of the focal points of the upcoming seminar will be the "Star Principle," which Koch explored in detail in his bestseller, "The Star Principle: How It Can Make You Rich."
"If your business is not a Star business – that is, a market leader with exponential growth potential – why keep throwing money at it?" asks Marshall. "At the upcoming seminar in Chicago, Richard Koch will share his latest insights on how to identify and create Star businesses, given the right raw materials."
Some of the best examples of Star businesses are ones that have utterly redefined their niche. Household names like McDonald's, Microsoft and IKEA achieved their success largely because they created something entirely new or fundamentally changed how consumers thought about a product or service. Koch's investment rubric, which is adaptable to many aspects of business and life, isolates those variables that separate the IKEAs of the world from the mediocre majority of businesses that just hobble along.
Another facet of Koch's approach is simplicity; he advocates not getting so buried in the nuts and bolts of a business that you lose sight of the big picture, which is where the fun and creative stuff really happens.
With a booming cottage industry of "four-hour workweek" gurus and sketchy entrepreneurs selling ideas that sound too good to be true, it's tough to filter the static from what's worthwhile. A good rule of thumb is never take advice from someone who hasn't seen results practicing what he or she is preaching, especially when the subject is money. Richard Koch certainly falls in the category of someone who walks the walk – since 1990, he's grown his fortune at an astonishing 20% annually. Today, his net worth is about $279 million.
When asked who shouldn't come to this exclusive conference, Koch's reply is brutally honest: "If you actually want to work 60 to 80 hours per week, then by all means stay home." Marshall concurs, explaining that working stiffs with their feet glued to the hamster wheel just aren't ready to make this kind of leap.
Consider spending three days with one of the world's most successful private industry investors as an investment in your future. If fast, long-term growth is in fact your goal, what are you doing today to make that happen? Merely the opportunity to network with likeminded entrepreneurs and business owners is worth the time and money. If you're ready to simplify your life and your business, Koch and Marshall encourage you to apply for this unique event.
About Richard Koch
Richard Koch is a former management consultant, entrepreneur, and writer of several books on how to apply the Pareto principle (80/20 rule) in all walks of life. Richard has also used his concepts to make a fortune from several private equity investments made personally. Richard's investments have included Filofax, Plymouth Gin, the Great Little Trading Company and Betfair. Previously he had been a manager at Boston Consulting Group and later a partner at Bain and Company, before leaving to start management consulting firm L.E.K. Consulting with Jim Lawrence and Iain Evans.
About Perry Marshall
Perry Marshall's Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. At $2000 per hour he's one of the world's most expensive and sought-after marketing consultants.
Marshall has published thousands of articles on sales, marketing and technology, and his bestselling books include The Ultimate Guide to Google AdWords (Entrepreneur Press, 3rd Edition 2012), 80/20 Sales and Marketing (Entrepreneur Press, 2013) and The Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2011).
Website: http://www.perrymarshall.com
Contact:
Lorena Ybarra, Perry S. Marshall & Associates
+1-847-975-9587
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