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California Regional MLS, the Nation's Largest Multiple Listing Service to Over 72,000 Agents, Approves N-Play's IDX Service on Facebook for Member Use

With the addition of CRMLS, Long Island MLS, NorthstarMLS, MLS PIN, GLVAR MLS, Greater Fort Lauderdale MLS and Wasatch Front Regional MLS, N-Play expands IDX-compliant home search on Facebook to 55 markets covering 625,000 agents nationwide

JACKSONVILLE, Fla., Jan. 23, 2013 /PRNewswire/ — N-Play announced today that new MLSs have approved the company's agent-centric IDX home search solution for Facebook. Since launching the service in October of last year, the company has added 55 MLS markets serving over 625,000 agents.

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IDX pricing for agents is $9.95 per month or $49.95 for an annual subscription. Depending on the MLS market, home search service is automatically activated on the agent's Facebook business page upon the broker's electronic approval of the IDX request. Upon activation, agents' MLS listings are also imported and displayed on their Facebook business pages.

"More and more agents are realizing Facebook connects them with buyers and sellers, which is great for their business," said Jeff Gellman, Director of MLS Services for N-Play. "Accordingly, MLS executives are pleased to learn that our solution is indeed, IDX compliant—allowing their members to market themselves through social media while still meeting both NAR's and their own policies for IDX," Gellman said.

Agents must first become members of the Real Estate Agent Directory on Facebook to sign up for the IDX service. Agents can create a searchable Directory profile to market their services, promote their listings and network with other agents on Facebook. The Directory helps consumers find, learn about and connect with real estate agents on Facebook by location and expertise. Over 160,000 agents from over 10,000 cities have joined the Directory and linked to their Facebook pages. The Directory is also hosted on thousands of real estate-related pages throughout Facebook, including 350 Realtor® Association pages and over 1,000 broker Facebook pages.

Facebook has reported over one billion users worldwide. In the U.S. market there are 100 million Facebook users between the ages of 35 and 55, a prime demographic for real estate.

Agents who have an interest in learning more or joining the Directory can visit the Real Estate Agent Directory on Facebook here:

MLS organizations that have an interest in learning more about adding IDX on Facebook as a member service please contact:

Jeff Gellman
Director of MLS Services

For more information, visit:

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