SEATTLE, Aug. 12, 2014 /PRNewswire/ — Tommy Bahama, the lifestyle brand that has elevated relaxed living to an art form, is counting down the days until the arrival of its favorite holiday of the year… National Relaxation Day on August 15th. Unlike holidays that call for lots of advance planning and prep work, National Relaxation Day is based on a simple premise: That everyone deserves a day to simply chill out.
Photo – http://photos.prnewswire.com/prnh/20140811/135248
Photo – http://photos.prnewswire.com/prnh/20140811/135247
"At Tommy Bahama, we're here to fight for your right to relax and we think there's no better time than 8/15, National Relaxation Day," said Rob Goldberg, EVP Marketing at Tommy Bahama. "We have filled this day with a variety of ways to chill, Tommy Bahama style, and take back the day that was meant for relaxation. This year National Relaxation Day falls on a Friday so now, more than ever, everyone can truly 'Make Life One Long Weekend™'"
The Chillax – Tommy Bahama invites everyone to chill on this recognized day of relaxation with refreshing events, entertainment, and their signature drink, the Chillax. Who wouldn't want to relax with an adult version of a creamsicle, featuring mango and vanilla rum, mango puree, cream of coconut, and freshly squeezed orange juice. The Chillax, which can be made with or without alcohol, is the perfect marriage of childhood memories and adult indulgence!
Chillicious – To honor the day that celebrates taking it easy, Tommy Bahama will be giving out free soft serve and treats to encourage everyone to get their chill! Ice cream trucks in NYC will cruise the streets giving out free soft serve and sprinkles. Tommy Bahama will also offer free Pina Colada soft serve and samples of the Chillax at all 14 of the Tommy Bahama Restaurant Bar & Store locations across the country. The restaurants will also serve a special "throwback menu" featuring favorite Tommy Bahama dishes that will encourage guest to relax and enjoy! Select Tommy Bahama retail locations will offer frozen tropical "mocktails," sweet treats and live music to help guests chill.
The Thrill of the Chill – Need a little encouragement on relaxing in style? As part of their relaxation campaign, the brand asked a variety of relaxation experts to share what helps them chill out. Zane Lamprey — TV travel host, cocktail expert and the first influencer to be profiled said, "Whether I find myself on the streets of Kuala Lumpur, a ranch in Australia, a train in Budapest, or right in my backyard in LA, I like to enjoy a beverage and take in the moment." Which just goes to show — you don't have to have a passport to enjoy the thrill of the chill! Michael Chiarello, chief vintner/TV host and Josh Brown, NY Giants kicker will share their secrets for relaxing in upcoming months. www.tommybahama.com/TBG/Men/Relaxing_in_Style.jsp
Chilling in the Air – Since getting there is half the fun…Tommy Bahama has partnered with Alaska Airlines to help passengers flying the air carrier on National Relaxation Day to chill out with a complimentary beer, wine or cocktail for anyone over 21, courtesy of Tommy Bahama. What better way to let people sit back, relax and enjoy the ride!
Chilling on the Road – Of course, spending time with friends in a tropical paradise is a great way to relax, so Tommy Bahama guests have the chance to win a vacation at The Fairmont Orchid, Hawaii for a seven-night stay (two rooms), airfare for four on Alaska Airlines, $200 Uber credit, a $1,000 Tommy Bahama gift card & Travel Pack, along with dinner for four at a Tommy Bahama Restaurant Bar & Store. Enter to win at tommybahama.com.
Work, Play and Chill – Seattle-based Tommy Bahama wants to help people in their home town relax by doing a little work themselves. On National Relaxation Day, Tommy Bahama employees will spend a few hours cleaning up the Lake Union Park in South Lake Union, making the nearby park a more relaxing and enjoyable place for everyone in the neighborhood. After the cleanup, there will be a BBQ lunch and a prize filled raffle with the proceeds benefitting the Seattle Parks & Recreation Department. Best of all, anyone who volunteers for the clean-up will get a few hours off to go home and chill!
Tommy Bahama is passionate about the one thing everyone can agree on — the right to relax! With a global presence featuring everything from men's and women's sportswear, footwear and accessories to furniture, home decor, retail stores, and restaurants, Tommy Bahama celebrates National Relaxation Day with the message to chill out and "Make Life One Long Weekend™."
Contact: Orsi Public Relations 323-874-4073
Janet Orsi/ Email