Press Release Headlines

CMA, Latin Grammy Awards Swag Bags Included Gift of Safer, Cleaner Water

WILLIAMSVILLE, N.Y., Nov.16, 2011 – Celebrities know they have to look their best and be in peak health to stay in demand and keep up with their often grueling schedules. Now presenters and performers at two major awards shows have one more way to stay in prime shape. Organizers of the 45th Annual Country Music Association (CMA) awards, held on Wednesday, Nov. 9th, 2011, and the 12th Annual Latin Grammy Awards, held on Thursday, Nov. 10th, 2011, tapped Krystal Klear Water ) to provide their Whole House Water Filtration system for inclusion in the official gift bags at both events.

Designed to deliver cleaner water to every faucet and shower in the home — including the washing machine — the Krystal Klear Whole House Water Filtration system rids a home’s water of the damaging chemicals, contaminants and pollutants found in most of the nation’s water supply. The CMAs and Latin Grammys are the first awards shows to include such a comprehensive health and environmental solution in the gift bags given to presenters, performers and award recipients.

But is whole-home water filtration really that important? Absolutely, according to a report issued by the President’s Cancer Panel in May 2010. In that report, the panel stated that the chemicals and contaminants, including arsenic and solvents, in the country’s outdated public water systems are causing cancer — and went on to say that every American home should have a water filtration system.

“The Krystal Klear Whole House Water Filtration system removes and reduces the harmful chemicals, pollutants and contaminants that affect the water we all drink and bathe, shower, cook and clean with,” explained Krystal Klear Water Enterprises President Christopher DiRe. “We were thrilled to provide the gift of safer water to celebrities at the CMAs and Latin Grammy Awards. We hope this gift raises all Americans’ awareness of the dangers of having unfiltered water in the home.”

When the gift bag recipients install their new Whole House Water Filtration systems, they will find their water tastes and smells better; their clothes will be brighter and softer and last longer once chemicals are no longer destroying the fabrics with every wash; their food will taste better because the water they cook with will no longer contain pollutants; and their hair and skin will look better and more youthful when the damaging chlorine and other disinfectants are removed from their showers and baths.

“Distinctive Assets prepared the gift bags for the 45th Annual Country Music Awards and the 12th Annual Latin Grammy Awards,” DiRe stated. “Krystal Klear Water Enterprises thanks them for including the Whole House Water Filtration system.”

The Krystal Klear Whole House Water Filtration system retails for $2,995. Krystal Klear Water systems are available exclusively through the company’s network of dealers throughout North America. Learn more at .

Contact:

Christopher DiRe
Krystal Klear Water Enterprises Inc.
716-332-4400
Email

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