Multichannel media production pioneer to improve efficiency at leading multichannel marketing agency
FRISCO, Texas, Jan. 10, 2013 /PRNewswire/ — Comosoft, Inc., a multichannel media production software developer, recently announced Schawk, Inc.'s retail marketing group is implementing Comosoft's LAGO software system to manage multichannel media production for its major retail clients.
Schawk, Inc. is a leading provider of brand development and deployment services enabling companies of all sizes to connect their brands with consumers. Among its client roster are several nationally known retail chain brands including hardware, department and discount superstores.
Comosoft specializes in developing software for multichannel media production and enjoys extensive experience with major retailers who engage in multichannel marketing. LAGO is Comosoft's multichannel media production software suite designed to drive the planning, creation, and management of multichannel marketing and product promotion from a single data source.
According to management at Schawk Retail Marketing, two key LAGO features drove the decision to partner with Comosoft for clients within its retail marketing category: master data management (MDM) seamlessly integrated with robust multichannel publishing tools.
"LAGO's MDM capabilities allow Schawk to closely align our creative and production processes to our clients' product and promotional data," says Derek Torrey, global retail technology director for Schawk. "As our clients' systems and processes mature to near real-time transactional updates, LAGO enables Schawk to dramatically reduce cycle times and manual production costs by integrating our creative to a data-driven workflow.
"Additionally, LAGO's focus on multichannel publishing tools allows Schawk to execute our creative strategy across traditional and digital channels with minimum manual production," Torrey adds. "We look forward to this partnership as a way to help us add greater efficiency to all our retail marketing clients' projects."
Large, publicly owned players within the branding and advertising industry are embracing Comosoft as a partner to protect shrinking margins through enhanced efficiencies and greater speed to market, according to Comosoft president Randy Evans.
"We appreciate the opportunity to work directly with Schawk Retail Marketing," Evans says. "We are dedicated to giving them the freedom to create more content, more quickly and with greater efficiency for all media channels."
About Comosoft
Comosoft was founded in Hamburg, Germany in 1994, where its global headquarters are located. With strong roots in print publishing, data, and workflow management for large international retailers, Comosoft specializes in developing multichannel media production solutions for retailers. Frisco, TX is the location of Comosoft's North American operation.
Visit www.comosoft.com to learn more.
About Schawk
Schawk, Inc. is a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers. With a global footprint of operations in 26 countries, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world's leading organizations to help them achieve global brand consistency. For more information about Schawk, visit www.schawk.com.
PR / Media Relations
Contact: Kerry Hand
Telephone: 615.295.1625
Email
Client Relations / LAGO
Contact: Randy Evans
Telephone: 469.633.1650
Email