Press Release Headlines

Convenience and Product Selection Encourage More People to Manage Incontinence Online, Parentgiving.com Survey Reveals

MONTCLAIR, N.J., July 24, 2013 /PRNewswire/ — For the first time in its five-year history, the senior wellness site Parentgiving.com conducted an opinion survey on incontinence, reaching out to nearly 5,000 of its customers who shop for self-care products in this category. The focus was to learn how people best cope with incontinence and if a greater awareness about it as a medical issue has erased its stigma and prompted more people to talk to their doctors about treatment. Respondents were also asked to share both their frustrations and their strategies for maintaining quality of life.

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Results show that progress is being made. Slightly over 70 percent have talked to their healthcare provider about incontinence—many of them are taking or have tried medications, and a few have had surgical procedures.

But nearly 30 percent of respondents have still not sought medical attention. Reasons are varied. A few people still feel too embarrassed to bring it up, even in front of a doctor, while some assume it's just a normal part of old age (it's not!) or don't know that there are treatments that might help. Others say they have more life-threatening medical issues, from diabetes to stroke recovery, that take precedence when they're at the doctor's office. For a few, the possibility of yet another medication to add to their existing regimen would be financially out of the question.

More Key Points From the Parentgiving Survey

* Fear of accidents is the top concern.
Two-thirds of respondents ranked this as their number one worry. The lack of product selection came in second at 21%. People want more product choices, which will, in turn, help them feel more secure about avoiding accidents.

* Online is the way people want to buy products.
Nearly 46% buy products online where they can get the widest selection and have anonymity.

* Absorbency is the key feature in choosing products.
An overwhelming 81% ranked this first. Information on a product's absorbency should be front and center on product descriptions, say the respondents. Comfort ranked second and the ability to buy a product online ranked a strong third at 36%, above both cost and anatomical design of items.

* Many people are satisfied with their incontinence products. In fact, 40% are very satisfied. However 44% are only somewhat satisfied—there's room for better education about products to help people find those that are more effective for them and the respondents had numerous suggestions for incontinence product manufacturers to improve styles.

For complete survey results, go to http://www.parentgiving.com/elder-care/incontinence-survey-results/. There is also a companion article, "Survey Says: 50 Top Strategies for Managing Incontinence," featuring respondents' experiences and suggestions at http://www.parentgiving.com/elder-care/survey-says-50-top-strategies-for-managing-incontinence/. For more information, please contact Julie Davis, Chief Content Officer at 203-984-4424 or email.

About Parentgiving. Parentgiving.com is the online destination dedicated to the health and wellness needs of seniors and their caregivers. A comprehensive website, Parentgiving offers hundreds of informative articles on eldercare, plus Q&As with experts on healthy aging. The Parentgiving Store sells find thousands of products from medical supplies to practical tools for the activities of daily living. Everything can be ordered by phone or online with fast shipping right to the senior. For more information please visit www.Parentgiving.com or follow us on Twitter.