SAN FRANCISCO, Oct. 13, 2011 — Craig Newmark, founder of craigslist and craigconnects, today released an infographic detailing the use of social media by leading nonprofit organizations. The infographic is available for viewing on Newmark's Facebook page at http://on.fb.me/r7pm9H
"How the Top 50 Nonprofits Do Social Media" is a fact-filled, comprehensive look at which leading nonprofit organizations are most proactively and effectively using social media channels of communication like Twitter, Facebook, YouTube, Flickr, LinkedIn, and RSS feeds.
Do the highest earning nonprofits use social media the most effectively? Are they the most engaging? How are people responding and interacting? The infographic is intended to help answer those questions.
Findings revealed by the infographic include:
- 92 percent of the top 50 nonprofits have at least one social media presence on their website homepage.
- PBS is the nonprofit organization with the most followers on Twitter – 840,653.
- The nonprofit following the most people on Twitter is the American Cancer Society – 200,522.
- The American Red Cross was the first organization on the list to create a Twitter account.
- Food for the Poor is the most talkative nonprofit on the list on Facebook, and has posted 220 posts over the course of two months.
- The organization with the highest net income, the YMCA, only posted 19 times to Facebook in two months, but has over 24,000 fans.
Newmark, who often speaks at conferences on the value of social media outreach for nonprofits, said it appears that income does not increase a nonprofit's visibility and interactions in the social media world. As shown on the infographic, some of the most social media savvy organizations are in the bottom quarter bracket in terms of income, yet they are clearly active on social media.
"The deal is, it's not about money, it's about getting people to talk with each other to make people's lives better," said Newmark.
Visit Newmark's Facebook page for the infographic, which includes an explanation of the methodology and sources used in its development.
craigconnects is Newmark's personal, Web-based initiative aimed at helping people work together for the common good using the Internet. The initiative spotlights organizations and agencies working in the areas of veterans and military families, public diplomacy, open government, back-to-basics journalism, consumer protection, and the use of technology for the common good. For more information, visit http://www.craigconnects.org
Media Contact:
Email: Email
Phone: Bruce Bonafede, 760-831-5080
# # #