Former Starcom MediaVest Group Executive Strengthens Management Team with Deep Advertising, Media, and Technology Experience
WESTMINSTER, Colo., Nov. 25, 2013 /PRNewswire/ — Datalogix, the big data company connecting digital advertising to offline sales, today announced that it has named former Starcom MediaVest Group executive Steven Wolfe Pereira as Chief Marketing Officer (CMO) for the company.
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Prior to joining Datalogix, Wolfe Pereira served as Executive Vice President of MediaVest and the Managing Director of its multicultural agency MediaVest Multicultural (MV42 degree). As CMO at Datalogix, Wolfe Pereira will assume global responsibility for Datalogix's brand advertising, corporate communications, and product and vertical marketing initiatives. In addition, he will also lead Datalogix's global agency partnerships & development. He will join the company in early December and be based in San Francisco, California.
"Datalogix is at an inflection point as the advertising industry realizes the value of purchase-based data and the importance of focusing on buyers rather than clickers," said Eric Roza, CEO of Datalogix. "With Steven's experience and relationships in the advertising, media and technology industries, he is the perfect fit to lead Datalogix's marketing and communications efforts."
"Business leaders need to prove that their marketing efforts work," said Wolfe Pereira. "In the digital era, everything can be measured, so marketers want to shift the conversation from impressions and clicks to buyers and sales. By partnering with advertisers, agencies, adtech companies, and publishers, Datalogix is in a unique position to help all facets of the industry build, reach and measure purchase-based audiences. I'm proud to join the Datalogix team to help accelerate growth for clients, partners and the company."
With close to 20 years of industry experience, Wolfe Pereira has held executive positions in advertising, media and technology at some of the world's leading companies. Wolfe Pereira has advised CMOs and business leaders of Fortune 100 companies including The Coca-Cola Company, Kraft Foods, Microsoft, Procter & Gamble and Walmart on media strategy, content marketing, and corporate innovation. Wolfe Pereira has also held leadership positions at firms including Univision Communications and Akamai Technologies.
Wolfe Pereira graduated Cum Laude with Highest Thesis Honors from Tufts University with a BA in International Relations. A Fulbright Scholar, Wolfe Pereira also completed the Greater Boston Executive MBA Program at the Massachusetts Institute of Technology's Sloan School of Management. Wolfe Pereira serves on the board of directors of the National Association for Multi-Ethnicity in Communications (NAMIC), the New York City Economic Development Corporation (NYCEDC) and Sponsors for Educational Opportunity (SEO).
About Datalogix
Datalogix is the big data company connecting digital advertising to offline sales. We help leading brands reach audiences of buyers across display, video, mobile and social. DLX ROI® is the industry standard for measuring the offline sales lift resulting from digital marketing campaigns. The Company's expertise spans the major consumer segments, including Retail, CPG, and Automotive. For more information, please visit: http://www.datalogix.com/
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