Datalogix Enables 1:1 Cross-Screen Reach Across Mobile, Social, Video, Display
WESTMINSTER, Colo., Nov. 19, 2013 /PRNewswire/ — Datalogix, the big data company connecting digital advertising to offline sales, today announced that the company has expanded its mobile partnerships to give brands the ability to reach more than 90% of U.S. online households on their mobile devices, building audiences based on offline purchases and measuring the actual in-store sales lift from mobile ad campaigns. With the addition of several new mobile partners, the company can now deliver the same audiences across mobile, social, video and display at scale.
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According to Ad Age, U.S. mobile ad spending is projected to hit a record $11.8 billion in 2014, and eMarketer says U.S. consumers will spend more of their media time using mobile devices this year (19.4%) than their laptops and PCs (19.2%). eMarketer also found that the time spent by adults on mobile devices has increased by more than 6X in just the last three years, from 23 minutes/day in 2010 to 139 minutes/day in 2013.
"Most targeting on mobile devices involves audiences derived from location," said John Dempsey, Head of Mobile & Video Solutions. "Datalogix can materially enhance those mobile-first signals by layering on actual past purchase behavior to predict which customers are most likely to buy next. To prove whether campaigns are effective, we measure real in-store sales lift on the back end. In short, Datalogix helps brands unlock the mobile mystery to increase sales and strengthen the bottom line."
Datalogix is now partnering with many of the most important mobile advertising platforms to deliver 1:1 targeting without the use of cookies. Those partners include 4INFO, Adelphic, AdMobius, Drawbridge, JiWire, Millennial Media, PlaceIQ and Tapad. In addition, Datalogix has partnerships with five of the six largest online media platforms, including Facebook and Twitter.
"As consumers continue shifting from computers to mobile devices, we want to ensure that our campaigns continue to reach them on every device, across every medium, while measuring and improving the effectiveness of our campaigns," said Bob Rupczynski, VP Director of Data, CRM, Media at Kraft Foods. "Mobile is an important piece of Datalogix's comprehensive cross-screen solution to help us talk to our current and potential consumers in a more compelling manner."
About Datalogix
Datalogix is the big data company connecting digital advertising to offline sales. We help leading brands reach audiences of buyers across display, video, mobile and social. DLX ROI® is the industry standard for measuring the offline sales lift resulting from digital marketing campaigns. The Company's expertise spans the major consumer segments, including Retail, CPG, and Automotive. For more information, please visit: http://www.datalogix.com/
Contact:
Andrew Weinstein
Ridgeback Communications for Datalogix
202-667-4967
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