Using Email/Postal Data, Marketers Can Reach Existing Customers, Build Similar Audiences Using Display, Video, Mobile, and Social
WESTMINSTER, Colo., Jan. 14, 2014 /PRNewswire/ — Datalogix, the data-driven marketing company connecting digital advertising to offline sales, today announced that brands can reach current or potential customers on Twitter through an anonymized match of offline postal address, email, or other data from their in-house customer files.
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Part of DLX OnRamp, this capability will further extend the ability of Datalogix partners to reach their customers across all digital channels, including display, video, mobile and social. Using that data, Datalogix can also help marketers reach new customers by modeling "spend-alike" audiences that mirror the buying behaviors, demographics and financial attributes of their top customers.
"This partnership extends the reach of Datalogix's OnRamp to Twitter, one of the most dynamic media platforms available to marketers," said Eric Roza, CEO, Datalogix. "Datalogix's patented Audience Waterfall maximizes the match rate on CRM files by bringing in a wide range of attributes, while our unparalleled predictive modeling capabilities enable brands to extend their audience to prospects who share similar attributes. The power of the DLX OnRamp paired with Twitter's reach and timeliness across the mobile landscape mean that brands can now share highly relevant messaging with precisely those consumers who are most interested, adding an important dimension to brand and CRM marketers' digital marketing toolkit."
Datalogix offers marketers the ability to use CRM data from any customer file to build a tailored audience on Twitter. While other companies offer an email-only match, Datalogix offers a higher reach by offering an "enhanced match" that allows marketers to match multiple emails per household and use other CRM data like postal addresses. Once matched, DLX offers advertisers deep insights into their customers and allows them to reach those customers, and similar potential ones, across its network of 50+ publishers and media partners, including Twitter.
In August 2013, Datalogix and Twitter announced the ability for consumer packaged goods companies to measure the impact of Promoted and organic Tweets on offline sales. To protect user privacy, the Datalogix process matches unreadable scrambles, called hashes, of email addresses and other CRM data to build its online audiences. No personal user data is shared by Twitter, and both companies offer a robust opt-out for users.
For more information, please visit https://blog.twitter.com/2014/new-ways-to-create-and-use-tailored-audiences or http://www.datalogix.com/dlx-onramp/.
About Datalogix
Datalogix provides marketing infrastructure for the data-driven era by connecting digital advertising to offline sales. We help leading brands reach audiences of buyers across display, video, mobile and social. DLX ROI® is the industry standard for measuring the offline sales lift resulting from digital marketing campaigns. The Company's expertise spans the major consumer segments, including Retail, CPG, and Automotive. For more information, please visit: http://www.datalogix.com/
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