Press Release Headlines

The Developing Trend in Books on Making Better Choices

Author Reveals How to Avoid Catastrophic Mistakes

PITTSBURGH, March 11, 2013 /PRNewswire/ – We all know that better choices lead to a better life, but why then do we continue to make poor decisions that cause us so much trouble? If we know that we should exercise, eat our vegetables, save for retirement, and not be reckless, what are the root causes of the choices that land us in hot water? As we seek to navigate these waters, the trend in the popularity of books about how to make wise choices helps us analyze and evaluate why we choose the things we choose.

Leading the charge is Krishna Pendyala's critically acclaimed book, Beyond the PIG and the APE: Realizing Success and true Happiness. In his book, Pendyala asserts that our attempts to avoid painful experiences and our pursuit of gratification are major drivers leading us to make poor choices. He states, "Dumb is when you don't learn from your own mistakes, smart is when you learn from your mistakes, and wise is learning from other people's mistakes."

An upcoming March release examining how our decisions are impacted by biases and irrational thoughts is Decisive: How to Make Better Choices in Life and Work by Chip Heath and Dan Heath.  Another March release is From Smart to Wise: Acting and Leading with Wisdom by Prasad Kaipa and Navi Radjou in which the authors examine the decisions that lead to a balanced style of leadership.

With the growing interest in better choice making, invite Krishna Pendyala to answer:

  • What are the invisible factors that drive the choices we make?
  • How do small, everyday choices have such a big impact on our quality of life?
  • Should you ever procrastinate?
  • Why should you live two days at a time?

CREDENTIALS:  Krishna Pendyala is an unconventional life coach and workshop leader who uses mindfulness playfully to empower people to make wiser choices in life.  His critically acclaimed book, Beyond the PIG and the APE: Realizing Success and true Happiness, illuminates how to be aware of the hidden factors that influence us.  He inspires people to reach deep within themselves to solve their own problems.  He mobilized a rural community to raise over $400,000 in 60 days for a new technical college in Tennessee by inspiring individuals to believe that they could make a difference.  During the 8 years he was the chief operating officer and coach at Waldron Wealth Management, the firm grew by 500% through the Great Recession.  For over twenty years, he has transformed both individuals and teams at Boeing, Carnegie Mellon, the Pittsburgh Steelers, and UNESCO using his simple, yet practical, framework distilled from his varied life experiences.  His transformational approach has been featured in TEDx and by The New York Times, the Pittsburgh Post-Gazette, and Inc. magazine.

AVAILABILITY:  Pennsylvania, nationwide by arrangement, and via telephone
CONTACT:  David Cristello, (412) 301-5123 (PA); Email; www.krishnapendyala.com