Press Release Headlines

Econiq-Strategix Solution Sets New Best-Practices Standard for Financial Services Industry

Software pioneers unite to integrate frontline sales system, performance score-carding and more

BURLINGTON, Mass., Aug. 9, 2010 — Econiq, a leading provider of frontline sales and service effectiveness solutions to banks and credit unions, and Strategix Performance, a leading provider of performance management and incentive compensation systems, today announced their partnership to deliver an innovative and powerful financial services performance improvement solution.

"Financial institutions recognize that one of the essential keys to their success is the productivity and efficiency of sales and service initiatives, in both the front- and back-offices," said Colin Piper, president at Econiq. "The integration of the Econiq frontline sales and service effectiveness system with the Strategix performance scorecarding and incentive compensation engine creates a breakthrough solution for total end-to-end profitability improvement."

"Econiq's solution is proven to deliver a 20-25% increase in cross-sales," said Danila Copic, managing director at Strategix. "The Strategix engine has proven to deliver the same level of improvements in service efficiency and customer relationship profitability and retention, and now clients will realize even better total outcomes from the unique synergy of our two solutions."

The Econiq solution systematically observes and captures workforce/customer sales and service interactions and customer life event information real-time from frontline sales and service platforms. This unparalleled process-execution and customer-interaction information identifies service-level and relationship enhancement gaps and opportunities, process inefficiencies and workforce best practices. This knowledge enables elimination of value-destroying manual and paper-based processes and drives enhancements in frontline sales and service behaviors.

The Strategix solution integrates the Econiq sales- and service-flow outcomes with all other line-of-business core system sales, referral, service, relationship and operational performance source data. Unifying all front- and back-office performance data, the solution then automates delivery of an unlimited range of workforce, unit, and customer performance scorecards, dashboards and analytics, and workforce performance management, recognition, incentive compensation, and customer loyalty programs.

"With the information, insight and knowledge enabled by the Econiq-Strategix solution, leaders and their workforce will have the total view of performance they need to serve, sell and fulfill their profitability objectives," added Piper. "This is an innovative, first-of-its-kind solution created by two industry veterans that will set the new best-practices standard for performance success in customer sales and service."

About Econiq

Econiq is a leading provider of frontline sales effectiveness solutions to banks and credit unions. The company has operations in Ireland and is headquartered in Burlington, MA. The company's solution is currently deployed in the US and Europe and is proven to deliver a 20-25% increase in cross-sales. For more information, visit

About Strategix Performance

Strategix is a leading provider of performance management and incentive compensation scorecard and dashboard reporting systems. The company's solutions have been deployed at over 400 organizations since 1983. For more information, visit


Rosemary Turley

Kathleen Staples
Strategix Performance

# # #