Press Release Headlines

Experts at TouchUpDirect Develop Surprising Combination: Versatile, Factory-quality Touch up Paint That's Also Environmentally Friendly

RESEDA, Calif., May 23, 2014 /PRNewswire/ — Until recently, consumers have been sorely limited in their selection of automotive touch up paints. Now, TouchUpDirect ( offers a set of products that not only offer superior color matching and weather-tested durability, but are also designed to be eco-friendly.

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TouchUpDirect was created in 2012 by a pair of industry veterans, who together brought more than 20 years of experience to the new venture. "We were fed up with the status quo," explained Co-founder Uri Thatcher. "The big names in the touch up paint industry all sold basically the same substandard product, full of harsh chemicals. My business partner, Trevor Grant, and I knew there had to be a way to combine the best possible paint restoration qualities with environmental friendliness. After extensive development, we hit the mark."

TouchUpDirect manufactures a range of affordable and easy-to-use applicators. The EcoPen is ideal for covering up minor scratches and dings. With a specially tapered brush attached to the cap, the EcoJar+ is a good choice for detailed projects. The EcoSpray+ aerosol can offers convenience without sacrificing professional results. Meanwhile, truly ambitious restoration projects may call for the half-pint, pint and quart cans. TouchUpDirect strongly advises purchasing primer when restoring an entire body panel or larger so as to guarantee the right gloss and protection level.

Before checking out, customers have the option of upgrading to one of TouchUpDirect's package deals. For instance, the Basic Package includes both the touch up paint and factory-grade clearcoat. More serious repair work might require the Essential Package, which in addition to clearcoat also contains primer, wax and grease remover, and latex gloves. The Premium Package is truly all-inclusive; it comes with everything previously mentioned, plus tack cloth, scuff pad, polishing compound and masking tape.

To make that next DIY restoration project easier, TouchUpDirect also provides a wide range of accessories. The company believes strongly in saving consumers a trip to the store. And, because applying touch up paint can be a delicate process, especially for those who've never done it, TouchUpDirect's website provides detailed directions for all of its products.

Customer satisfaction is of the utmost importance to the TouchUpDirect team. That's why the company extends both a color match and price match guarantee. The company will diligently work with customers to ensure a perfect factory color match. Likewise, should a prospective customer find a lower advertised price on comparable touch up paint, TouchUpDirect will gladly match it.

TouchUpDirect's ultimate goal is to offer a touch-up paint solution for anything and everything. Beyond cars and motorcycles, the company has already entered the appliance market. Soon, TouchUpDirect plans to expand into furniture, bicycles and more. As Thatcher explained, "If it's painted, we'll offer a touch-up paint for it."

About TouchUpDirect

As the leader in eco-friendly touch up paint for cars, trucks, motorcycles, and all sorts of other vehicles, TouchUpDirect will keep your ride looking like it just rolled off the showroom floor with minimal impact to the environment. Thanks to their specially designed paint formulation, you don't have to sacrifice a factory-quality finish for the sake of environmental friendliness. Every touch up paint kit they sell has been formulated for durability and a perfect color match with the highest quality, ultra-low VOC urethane or waterborne paint.


Uri Thatcher
7415 Reseda Blvd.
Reseda, CA 91335