AUCKLAND, New Zealand, Sept. 1, 2011 —
Instra Corporation, a global domain brand protection company, has launched its gTLD flagship website, . In a bid to attract the premium top level domain market, Instra CEO Tony Lentino is unveiling targeted TLD promotions in an aggressive new marketing campaign.
"Our initiative is to offer free or reduced-cost Instra application processes for those companies who wish to apply for a .Brand TLD through http://www.newtlds.com," explained Lentino.
While the approval of generic top-level domains (gTLDs) by the Internet Corporation for Assigned Names and Numbers (ICANN) has been causing excitement among IT aficionados worldwide, those companies with global branding exposure are now at their most vulnerable, according to Lentino.
"NewTLDs is our answer to the growing hype surrounding the new top-level domain movement. We are targeting .Brand TLDs in particular at the moment, as we strongly believe that international companies need to secure and protect their global online identities. Although current ICANN TLD application protocol indicates a significant brand protection strategy, it is still a risk that well-recognized company brands could become the target of parasitic enterprise from within the domain industry."
Instra has built an enviable reputation in global corporate domain management and is excited about the next phase of development and strategic partnerships.
"The thrust of our marketing campaign for newtlds.com is simple," says Lentino. "Our domain industry experts, while offering an attractive application pricing package which is completely transparent, will guide all applicants through the ICANN process, but also to offer a unique level of corporate after-care service.
"Instra's pricing is extremely competitive and upfront, our technical and industry experience is without equal, and we intend to make our application process an intensely secure and actively client-focused package."
About Instra
Instra Corporation is a leading global domain registrar, brand protection and services company with offices around the world.
Instra supply over 300+ country domains worldwide and have direct accreditations with over 100 Registries. Many companies and household brand names from around the world take advantage of Instra's unique and sophisticated Domain Management System to actively manage their online intellectual property. Our customers come from over 160 different countries.
Media Contact:
Roy Crane
Business Development and Strategy
Instra Corporation
+64 21 340 654
Email: Email
http://www.instra.com
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