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Free Tool Scores Efficacy of Google AdWords vs. Google Display Advertising

CHICAGO, July 2, 2013 /PRNewswire/ — Google AdWords expert Perry Marshall offers a free tool that judges the viability of advertising on Google's search engine vs. millions of websites in Google's Display Network. It's called the Google AdWords Scorecard, at

As author of the world's best selling book on Google advertising, The Ultimate Guide to Google AdWords, Marshall says "Many businesses are confused about how to prioritize the time and money they spend with Google. Most overspend by 30-70% and miss many customers they could easily get." 

The tool asks ten simple questions and immediately returns an instant result. It requires no contact information. Scores vary widely:

-A local plumber mostly gets calls when there's an emergency; interrupting people at other times seldom works. His score: Search = 9, Display = 3.4

-Home school parents do not actively search for home school management software, but like it when they see it. For that product, Display Network is much more effective than search. Score: Search = 4.8, Display = 8.7.

The tool adds a comment: "Search is likely to be number four, five or six in your list of traffic sources." This indicates that advertising channels outside of Google, such as email, are likely to be even better.

-Many people actively search for Nutritional supplements, but "interrupt" driven advertising works almost equally well. Score: Search = 7.2, Display = 6.8.

The tool also generates a Competition Index, gauging the intensity of rival sites and difficulty of differentiating from competitors. Users can also request an in depth report detailing their score. It explains specific success factors in Pay Per Click advertising. The custom report is also free.

The Google AdWords Scorecard is online at

About Perry Marshall

Perry Marshall's Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. At $2000 per hour he's one of the world's most expensive and sought-after marketing consultants. His top coaching groups have waiting lists, and many clients have engaged his services continuously for 10 years and more.

Marshall has published thousands of articles on sales, marketing and technology, and his works include The Ultimate Guide to Google AdWords (Entrepreneur Press, 3nd Edition 2012), 80/20 Sales and Marketing (Entrepreneur Press, 2013) and The Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2011).

Entrepreneur Magazine says, "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax."


Contact: Lorena Ybarra, Perry S. Marshall & Associates, +1-847-975-9587, Email.