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FunStocksIndex Tool Guides Investors to the Best Performing Fun Stocks

eSagePrime Company's newest investment portfolio model outperformed the S&P 500 Over 5 to 1 (495% Gain in the last 3.5 years)

VERO BEACH, Fla., July 23, 2013 /PRNewswire/ — On July 21st, Jim Tso, a 35-year veteran of the financial planning and investment management industry launched his newest business venture: eSagePrime Company (ESPC). Among its core offerings, eSagePrime Company will provide an online self-directed investment tool available to subscribers, as well as publishing a free investment blog: InvestBetterSpendSmarter.com (IBSS). With this launch, eSagePrime Company (ESPC) introduced the proprietary FunStocksIndex which has outperformed the S&P 500 Index (the most important stock investment benchmark) by over 5 times (up 495% vs. up 87%) over the last 3.5 years (from January 1, 2009 to July 19, 2013). The mantra of the FunStocksIndex is "Happy Times create Healthy Profits!TM"

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(Logo: http://photos.prnewswire.com/prnh/20130723/PH51292LOGO-b )

You can find the FunStocksIndex, which consists of 15 of the best performing stocks (e.g, Disney, Netflix, Comcast, Priceline, Expedia, and more) selected by ESPC, in its InvestBetterSpendSmarter.com blog. The goal of the IBSS blog is to help subscribers – anyone can subscribe for free – to make and save more money, and to enjoy their lives more.

ESPC looks for attractive companies that provide entertainment or otherwise promote enjoyment and happy times for consumers, to consider as candidates for its FunStocksIndex. When asked how ESPC was able to create such an interesting and intriguing stock index, Jim said, "My clients with extra investment income are spending lots of money on travel, movies, theme parks, extra TV programming, and sports equipment. I checked the portfolios that I managed for them and realized that we had owned many and still own many of those companies whose products or services made my clients happy. With additional research, I came up with more companies and their business that fit my criteria. So, the FunStocksIndex was born." Jim added, "It's amazing how profitable these companies are and still projected to be by many stock investments analysts. So, I nicknamed them the 'Fab Fifteen' and created the mantra 'Happy Times create Healthy ProfitsTM'."

Based on Jim's research, he realized that many people who frequently use products or buy services from specific companies did not know that they could also own stocks in those same companies. This is a very simple, sound and successful long-term investment strategy. For example, many people who want to spend smarter love watching the Food Network or Travel Channel, which are owned by Scripps Network Interactive (SNI). Had smart consumers who were also better investors bought SNI's stock, they would have made 229% on their investment since January 1, 2009. And SNI was one of the poorer performing stocks in the FunStocksIndex.

The new blog InvestBetterSpendSmarter.com launched today by ESPC will also welcome the opportunity to consider new candidates for the FunStocksIndex that are submitted by blog readers. As Jim pointed out, "No one person has a monopoly on great investment ideas, so we want input from our readers about what may be the next Priceline or next Netflix." In fact, Jim is already putting together a "FunStocksIndex Supplement" consisting of stocks of very profitable companies that did not make the index, because they were not publically traded on January 1, 2009. You can watch for Jim to present the ESPC FunStocksIndex Supplement List in the coming weeks by subscribing to the free InvestBetterSpendSmarter.com blog.

Investors cannot purchase the FunStocksIndex as a mutual fund or ETF yet. However, Tso says, "Our Fun Stocks are terrific teaching tools and we will help our subscribers to build their own Fun Stocks portfolios (Index)."

In addition, Jim and his ESPC staff will share information on how investors and consumers can invest better and spend smarter with actionable tips and useful ideas. For subscribers' fun and enjoyment, ESPC also plans to create exciting contests and games with terrific prizes and awards.

Another objective of the IBSS blog is to generate social media conversations which will guide the development of ESPC's primary website, found at www.eSagePrime.com, which is scheduled for launch in early 2014. The website will then offer premium services at a very low subscription cost to assist subscribers to more thoughtfully self-manage their investment portfolios, as well as easy-to-use tools that will empower consumers to enjoy the best of top-rated deals.

Investors and consumers can find great money tips and proven investing strategies every day at the free InvestBetterSpendSmarter.com blog site.

Contact: Jim Tso at eSagePrime Company 772-453-2800