NEW YORK, June 10, 2011 — New York shop Furman Roth Advertising scored big with 5 awards at the recent 43rd Annual New Jersey Advertising Club Awards Show. The awards were as follows:
Best of Show – Radio
Client: B&H Photo and Video
:60 second spots: "Alien"; "Basic Training"; "What Do You Do?"
First Place – Radio Campaign
Client: B&H Photo and Video
:60 second spots: "Alien"; "Basic Training"; "What Do You Do?"
First Place – B/W or spot color, full page
Client: New York Methodist Hospital
Title: "I Couldn't Pick Up My Daughter – We Fixed That"
Second Place – Single Spot Radio, :60 seconds
Client: B&H Photo and Video – "Alien"
Second Place – Newspaper Campaign
Client: New York Methodist Hospital
Title: "I Couldn't Pick Up My Daughter – We Fixed That"
The mega electronics store B&H Photo and Video is known for the radio work Furman Roth has produced for them over the last 11 years, as the retailer's agency of record. The creative team at Furman Roth is ever working to keep the short comedy vignettes fresh, while staying in line with the strategy that connects them all: for the most expert service and advice, along with prices on cameras, computers, and home entertainment equipment that are even lower than sale prices elsewhere, "You go to B&H!"
New York Methodist Hospital, on the other hand, shows the more serious side of Furman Roth. With a print campaign that sets up a medical dilemma for the patient portrayed in each ad (e.g., "I couldn't pick up my daughter"), the payoff is always the comforting line, "We fixed that." Each ad in the campaign covers a different department at the Brooklyn hospital (in this case, the Back and Neck Pain Center.)
The New Jersey Advertising Club (NJ Ad Club) is the garden state's oldest and largest group of combined members in the advertising, marketing communications, public relations and media sectors. The flagship event each year is their annual awards show, The Jersey Awards. Held in Weehawken on the evening of June 2, and attended by some 250 professionals, the theme this year was "Creative Power."
ABOUT FURMAN ROTH ADVERTISING
Founded in 1968, Furman Roth Advertising (http://www.furmanroth.com) is the full-service ad agency behind the branding campaigns for retail clients including B&H Photo and Video, Marty's Shoes, Stew Leonard's, Lee Myles, Cohen's Fashion Optical and others. A media powerhouse, Furman Roth is well-known for many of their smart and strategic creative campaigns that are hugely responsible for helping many of their clients to become household names. Furman Roth Advertising is headquartered in New York City with offices in New Jersey.
Contact:
Ernie Roth, President
Furman Roth Advertising
New York, NY 10017
(212) 687-2300
Email
http://www.furmanroth.com
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