Press Release Headlines

Globally-Renowned Wellington Tech Company Acquires Close Competitor

WELLINGTON, New Zealand, Sept. 8, 2015 /PRNewswire/ — Wellington-based web design software provider Optimal Workshop, has acquired Concept Codify services and will integrate its services into the Optimal Workshop platform.

Logo – http://photos.prnewswire.com/prnh/20150904/263925LOGO

All Concept Codify customers have been notified and their data is being transitioned to Optimal Workshop on Thursday 27 August, 2015.

Optimal Workshop provides advanced tools for a wide range of tech based professionals that help them make web pages, intranets and other platforms easier to use and more effective. Concept Codify had significant overlap with Optimal Workshop's card sorting tool, which made this integration hugely valuable for both parties.

Optimal Workshop CEO Andrew Mayfield said; "No one wants to see user research disappear. Bringing the Concept Codify customers onto the Optimal Workshop platform allows their surveys and results to live on. I'm excited that we can enable Concept Codify customers to continue improving the user experience of products using card sorting software."

More information can found on the Optimal Workshop blog.

Media Contact
Alan O'Neill, Marketing Manager
176 Tory St, Wellington, New Zealand 6011
Email
+642108390416

About Optimal Workshop
Optimal Workshop has created the world's most advanced suite of tools for improving the quality and user experience of digital products.

Their four tools — OptimalSort, Treejack, Chalkmark, and Reframer — are lauded by industry greats, referenced on stage in international design conferences, and a 'must have' for web professionals who want to make evidence-based design decisions.

Website: https://www.optimalworkshop.com/