NEEDHAM, Mass., April 11, 2013 /PRNewswire/ — As online marketing channels mature, channel conflict and revenue attribution has become an increasingly difficult issue for merchants. To better understand exactly which marketing programs are profitably attracting new customers, many top retailers are paying more attention than ever to which customer acquisition programs are truly transparent and measureable, notes Acceleration Partners, a digital strategy and marketing firm for rapidly growing consumer and e-commerce companies.
Acceleration Partners specializes in the development and ongoing management of profitable, new customer acquisition programs such as search engine optimization (SEO), affiliate management, website architecture and other performance marketing initiatives. The company recently announced new partnerships with ModCloth and Craftsy, and has also kicked off new digital strategy and online customer acquisition programs for Reebok, TaskRabbit, LiquidSpace, Go Daddy, Coupons.com and Chelsea Clock. Acceleration Partners works with many top consumer brands including adidas, Blurb, One Kings Lane, Shutterfly, Tea Collection, Tiny Prints, among others.
"Top brands recognize that profitably acquiring new customers online requires more than basic program management and reporting, but rather a clear understanding of how each channel targets, converts and reports on each new customer. Many understand that channel conflict and misaligned incentives ultimately result in a very expensive customer retention programs masquerading as a new customer acquisition channel," said Robert Glazer, founder and managing director for Acceleration Partners. "Our commitment to transparency and generating real ROI sets us apart and we're pleased it led us to partner with these top brands."
For more information, visit www.acceleration-partners.com.
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