New Executive Positions Cap a Year of Global Expansion
SEATTLE, Dec. 17, 2014 /PRNewswire/ — Wrapping up a year of expansion news, global digital/direct marketing agency HackerAgency announced a flurry of executive positions today. Haydn Sweterlitsch has been named Global Chief Creative Officer (CCO). Benjamin Dupont joined the agency as Vice President of Talent. And Michael Goerz has been promoted to Executive Account Director.
Sweterlitsch was promoted to Global CCO after serving as VP/Executive Creative Director at HackerAgency headquarters in Seattle, where he has led the creative and interactive teams that conceive, develop and execute work for all HackerAgency U.S. clients for the past two years. In his new role, Sweterlitsch is charged with setting the agency creative vision, goals and priorities and will oversee client creative on a worldwide basis.
Spyro Kourtis, President and CEO of HackerAgency stated, "Haydn's deep roots in direct marketing combined with his commitment to delivering creative that works hard for our clients and – most importantly – his excellent leadership skills, make him a perfect fit for this new role." Kourtis added, "In just two years at HackerAgency, Haydn has transformed the creative department into a world-class operation. His creative vision has helped us win global accounts and elevated the agency's value to new brands, which is critical as we continue to expand our global capabilities."
Kourtis noted that HackerAgency's expanding global footprint was a driving force behind the hire of Benjamin Dupont as Vice President of Talent. Dupont, originally from Paris, France, has a background in designing and implementing Human Resource programs to achieve strategic business objectives and brings over 10 years of international HR experience to the agency.
"Benjamin offers a unique perspective to HackerAgency," explained Kourtis. "Although he considers Seattle home, his cross-cultural experience and strategic view of our talent pool will prove invaluable as we continue to expand our offices globally."
HackerAgency promoted Michael Goerz to Executive Account Director. Goerz began his career at HackerAgency just under 15 years ago and has been leading account teams at HackerAgency since 2002. Goerz has worked persistently with his team to land new business and grow strategic accounts for HackerAgency. Kourtis stated, "Michael leverages his varied experience to deliver the trifecta of a well-developed strategy, excellent customer service and killer campaign execution for clients and we are thrilled to have him serve in this role."
About HackerAgency
Founded in 1986, Seattle-based HackerAgency, with offices in Munich, Prague and Shanghai, is a global direct marketing agency with expertise across all media channels and a focus on the metrics that matter. Success generating ROI for clients makes HackerAgency a leader in the world of CRM. From "Leads to Loyalty," HackerAgency develops and deploys data-driven strategies and creative that engages and compels customers to take action. Brand name clients include AT&T, Coca-Cola, Volkswagen, Skoda, One Medical Group, Essence Healthcare, Hyatt, Highmark Blue Cross Blue Shield, AAA, Microsoft and YMCA, among others. Learn more about HackerAgency at www.HAL2L.com.
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Cheryl Isen, Principal, Isen & Co. PR
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