Press Release Headlines

The Headwear Association to Host Sixth Annual Hat Day in the Sun to Protect Against Harmful Sun Damage

1000s of FREE wide-brimmed hats to be distributed nationwide June 26, 2013

LOS ANGELES, June 25, 2013 /PRNewswire/ — Skin cancer is the most common of all cancers, and 90 percent of all skin cancers are caused by sun over-exposure.  On Wednesday, June 26thThe Headwear Association (THA) is hosting the sixth annual "Hat Day in the Sun." This yearly national public awareness campaign educates adults and children that the right hat can protect against skin cancer, sun damage, and premature aging.

(Photo: http://photos.prnewswire.com/prnh/20130625/PH37678-a )

(Photo: http://photos.prnewswire.com/prnh/20130625/PH37678-b )

To celebrate this event, THA members will be giving away 1000s of FREE wide-brimmed sun-protection hats in cities across the country, including New York, Los Angeles, Boulder and Boston.

2013 Hat Day in the Sun Locations

Wednesday, June 26th

New York City, NY Harlem Hat Heaven @ 6PM
2538 Adam Clayton Powell Jr Blvd (at W. 147th Street)
Stockton, CA Victory Park "Concert in the Park", 1001 North Pershing Avenue @ 6PM
Detroit, MI Karmonos Cancer Center @ NOON
(This is an event for cancer patients being treated at the hospital.)
Boulder, CO Weekends Retail Store @ NOON, Pearl Street Mall
Boston, MA Post Office Square @ NOON
Lancaster, PA Binns Park @ 10AM
Queen Street, Lancaster, PA
Los Angeles, CA Eagle Rock Farmers Market @ 4PM (This event is taking place on June 28th)
MediaNoche  5048 Eagle Rock Blvd., Eagle Rock, CA
Charleston, SC Marion Square Park @ 3PM (This was a kick-off event held on Thursday, June 21st)

The free hats are being provided by Broner Hats, Dorfman-Pacific, Bollman Hat Company, Magid Hats, Wallaroo Hats, Korber Hats, F&M Hats and San Diego Hat Company.

If you do not live in one of the host cities, you can win a Sun Protection hat on the THA Facebook page. Enter to win a free Sun Protection hat by simply LIKEing the THA Facebook page and commenting on your favorite hat!  https://www.facebook.com/TheHeadwearAssociation.

What makes a perfect Sun Hat?  The Headwear Association recommends the following tips:

  • Wide Brims. Choose hats with at least a 2 ½ inch brim and always wear sunscreen and a hat when outside. Women's hats with brims larger than 5 inches also offer shoulder and décolletage protection from the sun.
  • Curved Shapes. Look for hats that follow the contour of the head and neck. These shapes offer the best protection against ultraviolet radiation. A baseball cap is not recommended as it leaves the cheeks, ears and back of the neck exposed.
  • Opaque Materials. The denser the fabric, the higher the UPF. Choose close-weave fabrics or tightly woven straw. Many hats have been tested for sun protection qualities, and include an Ultraviolet Protection Factor (UPF) number on the label. Fabrics are rated with a UPF rather than SPF, which only applies to sunscreens. UPF labels indicate how much of the sun's UVR is absorbed by the product's fabric. For instance, a hat with a UPF of 50 allows just 1/50th of the sun's UVR to reach the skin.

For more information about The Headwear Association and "Hat Day in the Sun," visit

www.theheadwearassociation.org.

For more information contact Jill Hammer Email 917.207.5707