The Lingerie E-Store Presents a Vintage Look, an Engaging Customer Experience and a Unique Spin on Fashion Costumes
LOS ANGELES, Sept. 28, 2009 — Hips & Curves, the California-based web company offering plus-size women fun, sexy lingerie and apparel, is launching a new version of their website to accommodate their growing customer base, and facilitate transactions, tracking and fulfillment.
"While we love the increased traffic we've been getting, it became apparent that it was time to upgrade the site to improve front and back-end functionality," says Rebecca Jennings, CEO and President of Hips & Curves. "We are all about building a meaningful customer relationship and the newly designed site will now have the features and tools to help us provide an easier, more enjoyable shopping experience for our customers."
Back-end upgrades include robust CRM tools for a more personalized and efficient customer experience and a more advanced inventory management system with forecasting capabilities and analytics to improve overall stock levels. The new system streamlines order processing, shipping and warehouse systems as well. Customers will see the improvements in an expanded Wish List, an easier checkout process, up-to-date online account information and a more personalized Customer Service interaction.
The front end of the site has been redesigned with a vintage look and feel, to make the shopping experience feel warm, comfortable and inviting. "The look is still modern and sexy, but reminiscent of the time when having Hips & Curves was the ideal," says Jennings. "And that's really what we're all about … appreciating women and their Hips & Curves."
The site launch coincides with the introduction of Hips & Curves' new line of mix and match fashions for Halloween, which Jennings describes as "stunning and sexy." Selected costumes are spotlighted in the Halloween Look Book, an online album to give customers inspiration for mix and match costume components.
"Halloween is always our favorite holiday," says Jennings. "The problem is that so many costumes just don't make women feel attractive. That's why our new Halloween line is unique. The styles are stunning, stylish and affordable. The looks range from darkly elegant to playful and provocative. The mix and match fashions allow customers to put their own unique spin on their costumes. As a bonus, many pieces like our corsets, dresses, skirts and nightgowns can be worn even after Halloween is over. Halloween might be scary … buying the ideal costume shouldn't be."
About Hips & Curves: Headquartered in Southern California, http://www.hipsandcurves.com offers sexy intimate fashions for plus-size women. The company provides a fun community where curvaceous women (and their men) can shop and connect via the Curvy Confidential blog.
For more information about Hips & Curves, or to schedule an interview with Rebecca Jennings, please contact Marcy Ito, 310.910.9697 or email Marcy at Email.
Contact:
Marcy Ito
Tel: 310-910-9697
E-Mail: Email
# # #