GREEN COVE SPRINGS, Fla., May 14, 2013 /PRNewswire/ — HomeActions, a leading provider of e-marketing newsletters for real estate professionals, is proud to release our first annual report on Email Marketing Statistics for Residential Real Estate Agents, covering the calendar years ending December 31, 2011 and December 31, 2012.
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The world of e-marketing continues to be the most effective and least expensive method of marketing. This is particularly true with real estate agents who have the formidable task of staying in touch with clients and prospects for long periods of time. While agents have a wide choice of platforms to choose from, including commercially available products and proprietary platforms provided by their own agencies, few of these provide any professional content, instead relying upon the time pressed real estate agent to create their own content as well as manage their own mailing lists and delivery schedule. A system that "touches" agents' contacts twice per month with outstanding professionally written articles containing compelling content is the basic strategy of the HomeActions platform. In addition, HomeActions provides cradle to grave customer support to help busy agents create a contact database via their free Organize-IT service. In this way HomeActions has created the first turnkey e-Prospecting system for the real estate agent. This places HomeActions in a unique position to create the first comprehensive email marketing statistics study.
Since HomeActions produces the majority of the content for each newsletter, the study is unique and definitive. We plan to produce an annual study and track trends in the real estate industry as well as best practices. The HomeActions study Email Marketing Statistics for Residential Real Estate Agents reinforces the importance of email marketing as a means for real estate agents to reach their clients and prospects. Managing effectively the pipeline of clients and prospects of real estate agents is perhaps one of the most important action plans for a successful real estate agent. This study is based solely on our customer base and includes more than 10 million emails delivered by real estate agents to their clients and prospects. This report examines several critical email marketing metrics, including click through rates and open rates, over the course of two years. It also explores the performance of each geographic region based on various list sizes as well as launch day. The study concludes with important tips to increase e-marketing success.
HomeActions is an e-publishing company that specializes in content delivery for the real estate industry. We deliver e-marketing, home advocacy and industry best practices content via email, newsletters and other electronic channels. HomeActions, a leading national provider of real estate newsletters, delivers more than 1.5 million email newsletters to homeowners each month. HomeActions creates and distributes all of the newsletter's content, ensuring that it is compelling and current. Engaging and simple to use, HomeActions helps real estate professionals enhance their branding and boost their listing and sales production. The top companies in the industry, including Keller Williams, Coldwell-Banker, ReMax, Weichert and ERA, choose HomeActions with its dedicated support team and enhanced technology to foster relationships with homeowners and to build their agents' and repeat and referral business. HomeActions helps agents get more listings, buyers and sales.
HomeActions is headquartered in Green Cove Springs, FL. For more information visit our website, www.HomeActions.net or contact Lee T. Sowers, SVP Sales & Marketing, by phone 908-910-0605 or Email. Free PDF copies of this study are available to the press.